• HOME
• ABOUT US
  • Name Address
  • General Description
  • Governance
  • Academic Calendar
  • Degree Programmes
  • List of Programmes in English
  • General Admission and Registration Procedures
  • Credit Mobility and Recognition of Prior Learning
  • ECTS Credit Allocation
  • Academic Guidance
  • Contacts
• Degree Programmes
  • Third Cycle Programmes (Doctorate Degree)
  • Second Cycle Programmes (Master's Degree)
  • First Cycle Programmes (Bachelor's Degree)
  • Short Cycle Programmes (Associate's Degree)
• GENERAL INFORMATION FOR STUDENTS
  • Cost of Living
  • Accommodation
  • Meals
  • Medical Facilities
  • Facilities for Disabled Students
  • Insurance
  • Financial Supports
  • Student Affairs Office
  • Practical Information for International Students
  • Language Courses
  • Work Placement Possibilities
  • Sports, Social and Cultural Facilities
  • Student Associations and Clubs
  • About İzmir - Turkey
• INTERNATIONAL RELATIONS
  • International Relations Office
  • Registration Procedures
  • Agreements
  • Coordinators
  • Documents
  • List of Programmes in English
  • ECTS / DS Labels

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS MSH 0061 STRATEGIC MANAGEMENT ELECTIVE 2 0 0 3

Offered By

Efes Vocational School

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

Offered to

Efes Vocational School Catering Services Programme Program of Tourismand Hotel Manegement Program Of Civil Aviation Management

Course Objective

Developing comprehension, skill and knowledge for diagnosing and dealing with specific business strategy and policy situation from the top management standpoint are the objectives of the course

Learning Outcomes of the Course Unit

1   Identify the terms, concepts; evaluate and apply the theoratical and practical processes in long-term oriented strategic business management to accomplish competitive advantage 2   Develop the system approach and analyze the organizations and managerial skills in their environment; identify the problems and provide efficient solutions in the longterm 3   Design and re-organize the organizations and apply incremantal and innovative adaptive structures to comply with the environmenal changes in the long term to achieve competitive advantage 4   Develop business ethics, logical reasoning and act responsibly with corporate governance principles in long term business interactions 5   Develop skills to communicate effectively through internet; individual or group research based presentations to manage firms strategically

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction to strategic management 2 Terms and concepts of strategic management 3 Terms and concepts of strategic management 4 Analysis of external environment: the general environment 5 Internal environmental analysis: the ability and functions 6 Measurement of environmental factors 7 Mid-Term Exam 8 Basic strategies and sub group strategies 9 Senior management strategies: corporate strategies 10 Senior management strategies: corporate strategies 11 Portfolio analysis 12 Business management strategies: competitive strategies 13 Departmental strategies: operational strategies, presentation of case studies analysis

Recomended or Required Reading

Textbook(s): 1) Işletmelerde Stratejik Yönetim, H.Ülgen.; S.K.Mirze, BETA, Istanbul, 2010 2) Charles, W.L., Hill, Gareth, R. Jones, Strategic Management: An Integrated Approach, 2007 3) Gregory Dess, Tom, Lumpkin., Alan, Eisner., Strategic Management: Creating Competitive Advantages, 2009 Supplementary Book(s): 1) Açıköğretim Fakültesi Hukuka Giriş Dersi Kitabı

Planned Learning Activities and Teaching Methods

Lecturing and preparing to subjects

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + FIN * 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 2 24 Preparation for midterm exam 1 12 12 Preparation for final exam 1 12 12 Preparations before/after weekly lectures 12 2 24 Midterm 1 2 2 Final 1 2 2 TOTAL WORKLOAD (hours) 76

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 PO.17 PO.18 PO.19 PO.20 LO.1 1 LO.2 1 1 1 LO.3 1 1 1 LO.4 1 1 1 LO.5 1 1 1