Description of Individual Course Units
|
Offered By |
Efes Vocational School |
Level of Course Unit |
Short Cycle Programmes (Associate's Degree) |
Course Coordinator |
Offered to |
Catering Services Programme |
Course Objective |
In this course, foundations of experiental marketing, which is a new area in marketing, will be examined. |
Learning Outcomes of the Course Unit |
||||||||
|
Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
|||||||||||||||||||||||||||||||||||||||||||||
|
Recomended or Required Reading |
Deneyimsel Pazarlama - Kadir Deligöz |
Planned Learning Activities and Teaching Methods |
Lecturing and getting prepared to the class |
Assessment Methods |
||||||||||||||||||||||||
|
Further Notes About Assessment Methods |
To be announced |
Assessment Criteria |
To be announced |
Language of Instruction |
Turkish |
Course Policies and Rules |
%70 attendance is obligatory |
Contact Details for the Lecturer(s) |
ceren.oksal@deu.edu.tr |
Office Hours |
To be announced |
Work Placement(s) |
None |
Workload Calculation |
||||||||||||||||||||||||||||||||||||
|
Contribution of Learning Outcomes to Programme Outcomes |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|