COURSE UNIT TITLE

: HISTORY OF CONTEMPORARY GRAPHIC DESIGN FROM 1960 TO THE PRESENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GRA 5134 HISTORY OF CONTEMPORARY GRAPHIC DESIGN FROM 1960 TO THE PRESENT ELECTIVE 3 0 0 6

Offered By

Graphic

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR HACI YAKUP ÖZTUNA

Offered to

Graphic

Course Objective

Contains the analysis about post-modern design movements, designers and design groups which had formed the history of graphic design from the 1960s to present. Subjects are design movements, lives of designers and discussions on the relationship between graphic works they had designed and the social environment they got involved.
Through lectures and interviews, course contains analytical and critical probes of the postmodern graphic design. Reading materials emphasise roles which the designers execute in social and cultural environment.

Learning Outcomes of the Course Unit

1   The Student shall be able to analyse post-modern design movements, designers and design ecoles which had formed the history of graphic design on maste's level.
2   The Student shall be able to analyse the design products which had been created in contemporary graphic design era and be able to transfer inferences to his/her works on master's level.
3   The Student shall be able to have considerations and renditions about social and aesthetics applications of graphic design on master's level.
4   The Student shall be able to make theoretical readings, write reasearch reports and do presentations about contemporary graphic theories on master's level.
5   The Student shall be able to transfer his/her acquired knowledge to his/her works on master's level.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction
2 Pop Art and Design Literatür Review and General Discussion
3 Pop Art and Design Literatür Review and General Discussion
4 Psychedelic Style and Sub-Culture Literatür Review and General Discussion
5 Psychedelic Style and Sub-Culture Literatür Review and General Discussion
6 Activism and Graphic Arts Literatür Review and General Discussion
7 Visual and Vocal Seminar on Determinated Subject
8 Activism and Graphic Arts Literatür Review and General Discussion
9 Activism and Graphic Arts Literatür Review and General Discussion
10 Postmodernism and Graphic Style Literatür Review and General Discussion
11 Postmodernism and Graphic Style Literatür Review and General Discussion
12 Postmodernism and Graphic Style Literatür Review and General Discussion
13 Postmodernism and Graphic Style Literatür Review and General Discussion
14 Postmodernism and Graphic Style Literatür Review and General Discussion Visual and Vocal Seminar on Determinated Subject
15 FINAL EXAM

Recomended or Required Reading

Poynor, Rick. (2003). No More Rules: Graphic Design and Post Modernism. New Haven:Yale University Press.
Helfand, Jessica. (2001). Screen: Essays on Graphic Design, New Media and Visual Culture. New York:Princeton Architectural Press.
Heller, Steve ve Elinor Pettit. (1998). Design Dialogues. New York:Allworth.
Meggs, Philip. (1998). A History of Graphic Design (3rd or 4th ed.). New York:John Wiley and Sons.

Planned Learning Activities and Teaching Methods

Assessment Methods

Successful / Unsuccessful

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Prof. H. Yakup Öztuna, Ph.D.
Dokuz Eylül University
Faculty of Fine Arts
Head, Department of Graphic
Bolcova/Izmir/TURKEY
yakup.oztuna@deu.edu.tr
+905327397863

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Presentation of Research Report 2 2 4
Preparations before/after weekly lectures 13 4 52
Preparing presentations 1 25 25
Preparing assignments 1 80 80
Final 1 4 4
Midterm 1 2 2
TOTAL WORKLOAD (hours) 195

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14
LO.14444
LO.25553
LO.3454324
LO.4444334
LO.554

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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