COURSE UNIT TITLE

: TYPOGRAPHIC DESIGN: VISUAL LANGUAGE AND CULTURE

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GRA 5146 TYPOGRAPHIC DESIGN: VISUAL LANGUAGE AND CULTURE ELECTIVE 2 2 0 8

Offered By

Graphic

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR HACI YAKUP ÖZTUNA

Offered to

Graphic

Course Objective

Being able to surpass the undergraduate typography knowledge. The core of this course is to make students think and develop original ideas and be able to give direction to its applications. Whether combination of type and visual or type as an individual used for visualization, students be able to delve to the smallest part of the idea to realize main meaning of the visual and then be able to combine the parts. The choice of the materials and medium has to be interdisciplinary, appropriate for the solution and has to be astonishing.

Learning Outcomes of the Course Unit

1   Will be able to have judgmental point of view and upon the gained knowledge.
2   Will be able to make use of new media elements.
3   Will be able to produce extraordinary ways of expression
4   Will be able to look from a different perspective/ eye assign new meanings and science to images and typography
5   Will be able to push the limits of design
6   Will be able to work and produce at the interaction point of design and art.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Meeting Stage. Brief information about the course. Examination of the concept of designer books from past to today. Instructions about how to choose and research topics. Explanations about how to apply researches into practice and continuity of design process.
2 Giving directions to the students one by one about how to build project concept. Defining the research paper topics and discussion with the students to assign their choices.
3 Suggestions for project draft. Critique of research paper.
4 Sketches on the project and Critique of research paper.
5 Sketches on the project and Critique of research paper.
6 Sketches on the project and critique of research paper.
7 Submission of the research paper
8 Seminar
9 Developing sketches into comps
10 Working on project mockup. Election of right media and material.
11 Making alternatives for design mockup.
12 Eliminations of the final design work.
13 Making critics on designs final stage.
14 Finalizing works into finished artwork. Critique of project.

Recomended or Required Reading

THOLENAAR, J., Type: A Visual History of Typefaces and Graphic Styles, Vol. 1, TASCHEN America Llc, 2009
W Purvis, A., Type: A Visual History of Typefaces and Graphic Styles, 1901-1938 (v. 2), TASCHEN, 2010
CARTER, R., DAY, B., MEGGS, P., Typographic Design: Form and Communication, John Wiley & Sons, Inc., New Jersey, 2007
HELLER, S., ANDERSON, G., New Vintage Type: Classic Fonts for the Digital Age, Watson-Guptill, 2007
CROW, D., Visible Signs: An introduction to semiotics in the visual arts, AVA Publishing, Switzerland, United Kingdom, 2010

Planned Learning Activities and Teaching Methods

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 STA TERM WORK (ANNUAL)
2 ASG ASSIGNMENT
3 FCG FINAL COURSE GRADE STA * 0.70 +ASG* 0.30


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

yakup.oztuna@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Tutorials 14 2 28
Preparations before/after weekly lectures 13 5 65
Design Project 13 4 52
Preparing presentations 1 30 30
TOTAL WORKLOAD (hours) 203

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14
LO.14353
LO.234454
LO.334543353
LO.435435
LO.554
LO.6

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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