COURSE UNIT TITLE

: INTERNATIONAL MARITIME BUSINESS ENVIRONMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DIY 5029 INTERNATIONAL MARITIME BUSINESS ENVIRONMENT COMPULSORY 3 0 0 6

Offered By

Maritime Business Administration

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR AYŞE GÜLDEM CERIT

Offered to

Maritime Business Administration

Course Objective

Business management approach to understanding and analyzing the international maritime business environment

Learning Outcomes of the Course Unit

1   Understanding the international approach to maritime business and transport
2   Learning and developing the tools for systems thinking, including methods to elicit and map the structure of international competitive environment
3   Application of the tools for environmental analysis
4   Examining and learning the procedures for analyzing the international maritime business system
5   Understanding the guidelines for analyzing the international shipping markets

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 International transport management and transport environment
2 Transport modes and maritime transport
3 Macro external maritime business environment: technological and economic environment
4 Macro external maritime business environment: legal, political.
5 Macro external maritime business environment: Natural, demographic
6 Micro external maritime business environment: Markets, competition, substitutes.
7 Midterm
8 Micro external maritime business environment: shippers, customers.
9 Micro external maritime business environment: suppliers and service providers, distribution channels.
10 International maritime industry and internal business environment: Production, operations and organization
11 International maritime industry and internal business environment: finance and marketing
12 Shipping markets and marketing environment of the maritime transport industry
13 Environmental analysis with respect to market segments in maritime industry
14 Project evaluation

Recomended or Required Reading

Fundamental Maritime Business Administration literature, academic books, journals and other publications in the international transport and maritime transport areas.
REFERENCE BOOKS :
The Handbook of Maritime Economics and Business, 2nd Edition, ed. Costas Th. Grammenos, Lloyd s List, London, 2010.
The Handbook of Maritime Economics and Business, ed. Costas Th. Grammenos, LLP Informa Publishing, London, 2002.
International Handbook of Maritime Business, ed. Kevin Cullinane, Edward Elgar Publishing Limited, UK, 2010.
Maritime Policy and Management, ISSN: 0308-8839
Maritime Economics and Logistics, ISSN: 1479-2931

Planned Learning Activities and Teaching Methods

Active and cooperative teaching and learning strategies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 5 5
Preparation for final exam 1 7 7
Preparing assignments 4 7 28
Preparing presentations 4 3 12
Reading 12 3 36
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 152

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13
LO.15232522234434
LO.25354423444335
LO.32252323534332
LO.43354513355545
LO.54354413354334

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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