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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS SFH 1002 BUSINESS ADMINISTRATION II COMPULSORY 3 0 0 4

Offered By

Seferihisar Fevziye Hepkon Vocational School of Social Sciences

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASISTANT PROFESSOR MUSTAFA ÜNÜVAR

Offered to

Marina Management Tourism and Hotel Management

Course Objective

To teach students business economics and management in the framework of conceptual and theoretical dimensions and functions of businesses. I

Learning Outcomes of the Course Unit

1   To be able to define concepts regarding production management and marketing functions of businesses. 2   To comprehend quality management and occupational security in businesses. 3   To be able to have a point of view regarding business management and present it. 4   To differentiate strategies of product, price, promotion and place in marketing. 5   To be able to explain marketing management and market survey.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Üretim Yönetimi Kavramı 2 Üretim Yönetiminde Sistem Yaklaşımı ve Üretim Sistemleri 3 Üretim Yönetimi Fonksiyonları 4 Ürün, Süreç ve Görev Tasarımı 5 Production planning, just in time production and lean production systems 6 Quality Management and Occupational Security 7 Marketing Management and Marketing Environment 8 Mid-term exam 9 Market Survey and Purchasing Behavior of Consumers 10 Market segmentation and selection of target market 11 Product Strategy in Marketing 12 Price Strategy 13 Place Strategy 14 Promotion Strategy 15 Final Exam 16 Final Exam

Recomended or Required Reading

Prof. Dr. Muammer Doğan, Işletme Ekonomisi ve Yönetimi, Nobel Yayıncılık, Izmir, 2011.

Planned Learning Activities and Teaching Methods

Lectures, assignment preparation and presentation by students.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

suhal.semsit@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 13 3 39 Preparations before/after weekly lectures 13 2 26 Preparation for midterm exam 1 6 6 Preparation for final exam 1 10 10 Preparing assignments 1 5 5 Preparing presentations 1 5 5 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 93

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 LO.1 5 5 LO.2 5 5 LO.3 5 LO.4 5 LO.5 5 5 5 5 5