Description of Individual Course Units
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Offered By |
Marketing |
Level of Course Unit |
Short Cycle Programmes (Associate's Degree) |
Course Coordinator |
PROFESSOR BERRIN ONARAN |
Offered to |
Marketing |
Course Objective |
To teach the fundemantals of marketing science and marketing infrastructure aimed to give a theoretical sence. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Textbook(s): |
Planned Learning Activities and Teaching Methods |
1. Lectures |
Assessment Methods |
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Further Notes About Assessment Methods |
None |
Assessment Criteria |
The eight learning outcomes will be assessed by midterm and final exams, and competence level of the students in terms of the planned outcomes will also be tested with weekly assignments/presentation. |
Language of Instruction |
Turkish |
Course Policies and Rules |
70% attendance to the course is compulsory |
Contact Details for the Lecturer(s) |
E-mail: berrin.yuksel@deu.edu.tr |
Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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