COURSE UNIT TITLE

: ADVERTISING PHOTOGRAPHY I

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GRS 2017 ADVERTISING PHOTOGRAPHY I ELECTIVE 2 2 0 4

Offered By

Department of Graphics

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR MEHMET KOŞTUMOĞLU

Offered to

Graphic
Visual Communication Design
Graphic Design

Course Objective

The course focuses on commercials photography techniques; particularly on studio shots and materials. By the end of the course, the student should be able to find answers to questions of how to shoot the best commercials photograph in a studio and how to get the best results, using specific image manipulation programs. The main objective of the course is to give the student comprehension of studio shots of commercials and of the usage of photography produced. The secondary objective is to get the student shoot a correct commercials photograph in the studio and manipulate it to the level essential for successful usage in commercials.

Learning Outcomes of the Course Unit

1   to learn the structure and features of photography.
2   to learn how to use the camera properly and improve their skills.
3   to be able to use the advantages of technology and apply them to the fields of art and design.
4   to be able to practice the image processing programmes.
5   to comprehend the correlation of aesthetics and the techniques of photography with commercials narratives.
6   to gain expertise in studio lighting and daylight techniques when using digital cameras

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

TEM 3021 - Philosophy of Art I

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Commercial photographs: planning and design
2 Commercial photographs: planning and design
3 Using medium format camera
4 Using medium format camera
5 Still life shots
6 Still life shots
7 Shooting models and costumes under warm light
8 Shooting models and costumes under warm light
9 Employment of image manipulation program
10 Employment of image manipulation program
11 Model shots
12 Model shots
13 Macro shots
14 Macro shots

Recomended or Required Reading

Text Book(s)/Required Readings:

- Özer KANBUROĞLU, A dan Z ye Fotoğraf, Say Yayınları, Istanbul, 2004, ISBN: 975-468-459-6
- Özer KANBUROĞLU, Dijital Fotoğraf Rehberi, Say Yayınları, Istanbul, 2010, ISBN: 978-975-468-789-7
- Emre IKIZLER, Filmden Dijitale Fotoğraf, Say Yayınları, Istanbul, 2007, ISBN: 978-975-468-706-4
- Özer KANBUROĞLU, 100 Soruda Dijital Fotoğraf, Say Yayınları, Istanbul, 2010, ISBN: 9789754688627
- Faruk AKBAŞ, Gökhan KORKMAZGIL, Dijital Dünyada Fotoğraf (Dijital Fotoğrafın Temelleri), Say Yayınları, Istanbul, 2010, ISBN: 9789754689266

Additional Sources:

-Erkan TERZI, Dijital Fotoğrafçılık, Sistem Yayıncılık, Istanbul, 2004, ISBN: 975-322-332-3
-Emre IKIZLER, Temel Fotoğraf, Fotoğrafevi, Istanbul, 2007, ISBN: 978-9944-720-02-1
-Fotoğraf derigisi
-Geniş Açı dergisi
-Dijital Fotoğraf dergisi
Complementary Materials:

-Speedlight flash (Paraflash)
-Speedlight flash equipment; softbox, dish, funnel, umbrella.
-Pozometer
-Reflector
-Tripod
-Continuous light

Planned Learning Activities and Teaching Methods

Theoretical courses:
Verbal-visual presentation based on different sources of technical and theoretical applied.
Audio-visual teaching materials are included in the expression using the required image processing programs.
application:
And the necessary computer programs relating to matters described in photography and graphic design.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 ASG ASSIGNMENT
2 FCG FINAL COURSE GRADE ASG * 1


Further Notes About Assessment Methods

Theory Courses: Different resources on technical and theoretical explained by verbal-visual expression.
Arrays of visual and audio tools are utilized to demonstrate photography processing programs.
Application Courses: Image capturing of covered subjects and detailed demonstration of practical use of necessary computer programs.

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To obtain textbook/textbooks. To follow directions provided by teaching faculty in theory and application courses.
Preliminary work must be completed. To participate in practice shootings with individual materials.
To hand in assignments on time. To attend at least 70% of lectures and 80% of applications.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Tutorials 14 2 28
Preparations before/after weekly lectures 13 1 13
Preparing presentations 1 8 8
Preparing assignments 13 2 26
TOTAL WORKLOAD (hours) 103

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17
LO.15
LO.2544
LO.355553
LO.45
LO.5534
LO.6535555