COURSE UNIT TITLE

: GLOBAL ENTREPRENEURSHIP

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
IBS 4155 GLOBAL ENTREPRENEURSHIP ELECTIVE 3 0 0 5

Offered By

International Business and Trade

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR GÜLÜZAR KURT GÜMÜŞ

Offered to

International Business and Trade
BUSINESS ADMINISTRATION

Course Objective

The purpose of the course is to lay the fundamentals of an entrepreneurship culture for the learner. For this purpose, not only the concept and culture of entrepreneurship will be discussed but also types and experiences of entrepreneurship from around the world will be assessed throughout the course.

Learning Outcomes of the Course Unit

1   Have developed an awareness of the concept and culture of entrepreneurship, with regard to the major experiences and applications of entrepreneurship around the world.
2   Demonstrate the knowledge of difference among the major cultures of entrepreneurship, putting their knowledge in practice in international business environment.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction
2 Definitions, current patterns, comparison of the countries and cultures
3 Business Model Generation (Canvas): general information
4 Building Block 1: Customer Segments
5 Building Block 2: Value Propositions
6 Building Block 3: Channels
7 Building Block 4: Customer Relationships
8 Building Block 5: Revenue Streams
9 Building Block 6: Key Resources
10 Building Block 7: Key Activities
11 Building Block 8: Key Partnerships
12 Building Block 9: Cost Structure

Recomended or Required Reading

Business Model Generation. Alexander Osterwalder & Yves Pigneur

Other course materials are drawn from a range of reports and journal articles.

Planned Learning Activities and Teaching Methods

1. Lectures
2. Discussions
3. Group Studies
4. Case Studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 ASS Assignment
2 TP TermProject
3 FCG FINAL COURSE GRADE ASS * 0.60 + TP * 0.40


Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will define the concept of entrepreneurship giving reference to the main components of entrepreneurship culture.
2. The learner will compare the different entrepreneurship types showing his/her ability to put the knowledge acquired in this field into practical realities of the international business environment

Language of Instruction

English

Course Policies and Rules

1. Although the course is mainly based on lectures, around 20 % of each session is intended for class discussion, based on the lecture itself and assigned readings. Therefore, students are expected to be prepared for class participation at each session.
2. Attending at least 70 percent of lectures is mandatory.
3. Plagiarism of any type will result in disciplinary action.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 2 24
Preparing presentations 1 12 12
Preparation for midterm exam 0 0 0
Preparing assignments 9 6 54
Preparation for final exam 0 0 0
Final 0 0 0
Midterm 0 0 0
TOTAL WORKLOAD (hours) 126

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.15435345
LO.24434

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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