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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS TUR 2010 TOURISM MARKETING COMPULSORY 3 0 0 5

Offered By

Tourism and Hotel Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR METIN KOZAK

Offered to

Tourism and Hotel Management

Course Objective

This course aims to assist the students to gain the benefits of the ability of creative thinking and the knowledge of theory and conceptual that will provide them to make decisions both in the national and international tourism markets by considering the specific characteristics of tourism marketing itself.

Learning Outcomes of the Course Unit

1   To be able to compare the process of tourism marketing with the process of product marketing and service marketing. 2   To be able to understand the factos of marketing environment and link them together. 3   To be able to explain the process of marketing planning and information management. 4   To be able to understand the reasons of consumer behavior in tourism marketing. 5   To be able to explain the elements of marketing mix in tourism marketing by giving proper examples. 6   To be able to design a tourism marketing plan for a tourism destination or a tourism business.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction to marketing and basic concepts 2 History of marketing and marketing mix elements 3 Introduction to tourism marketing and its main characteristics 4 Marketing planning 5 Environment of tourism marketing 6 Tourist behavior and tourism marketing 7 Mid-term exam 8 Mid-term exam 9 Market segmentation and positioning 10 Product design and pricing 11 Distirbution channels and promotion 12 People and physical environment 13 Future of tourism marketing 14 Future of tourism marketing and overview 15 Final Exam 16 Final Exam

Recomended or Required Reading

P. Kotler et al (2010). Marketing for Hospitality and Tourism, 5th. edition, Pearson. N. Kozak (2012). Turizm Pazarlaması, Detay. UN World Tourism Organisation World Tourism and Travel Council.

Planned Learning Activities and Teaching Methods

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCGR FINAL COURSE GRADE MTE*0.40+FIN * 0.60 4 RST RESIT 5 FCG FINAL COURSE GRADE MTE*0.40+RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Prof.Dr. Metin Kozak metin.kozak@deu.edu.tr

Office Hours

Wednesday 09.30-12.30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Course participation (delivery) 12 3 36 Practice 0 0 0 Preparations for mid-term exam 1 15 15 Preparations for final exam 1 25 25 Reading course materials (textbooks, articles etc) 12 3 36 Mid-term exam 1 2 2 Final exam 1 2 2 TOTAL WORKLOAD (hours) 116

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 LO.1 5 LO.2 5 LO.3 5 LO.4 5 LO.5 5 LO.6 5 5