COURSE UNIT TITLE

: TOURISM MARKET ANALYSIS

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUR 3001 TOURISM MARKET ANALYSIS COMPULSORY 3 0 0 4

Offered By

Tourism and Hotel Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR HÜLYA KURGUN

Offered to

Tourism and Hotel Management

Course Objective

This course aims to enable students to analyze tourism market in regard to two major elements tourism demand and supply and analyze supply and demand balance.

Learning Outcomes of the Course Unit

1   Explaining tourism market and the characteristics of tourism market
2   Explaining factors effecting tourism supply
3   Evaluating potential supply data for tourism product variation in tourism markets
4   Analyzinf tourism product policy for creating demand
5   Evaluating tourism supply and demand

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Concepts of tourism market and market
2 Description of tourism market and characteritics
3 Tourism supply, description of tourism supply, characteristics, classification of tourism supply data
4 Variables effecting tourism supply
5 Analysis of tourism supply and analysis methods
6 Touristic func. rate, hotelier func. rate and identification of primary region, Description of tourism demand, characteristics, variables effecting tourism demand
7 Midterm
8 Midterm
9 Methods for projection of tourism demand and planning: Trend analysis and regression analysis
10 Corelation analysis
11 Structural analysis of tourism demand
12 Balance of tourism supply and demand
13 Determination of total bed need
14 Touristic product variation
15 Final Exam
16 Final Exam

Recomended or Required Reading

Bahar, O. ve Kozak, N. (2008), `Turizm Ekonomisi Detay Yayıncılık, Ankara.
Içöz, O. (2005), `Turizm Ekonomisi 3. Baskı, Turhan Kitapevi, Ankara.
Kolektif (2009). `Turizm Politikaları . Değişim Yayınları
Kozak, N. (2010). `Turizm Pazarlaması . Detay Yayıncılık
Özkök, F. G. (2008), `Turizmin Ekonomik Etkileri Ekin Yayınevi, Bursa.
Rızaoğlu, B. (2007). `Turizm Pazarlaması . Detay Yayıncılık.
Tarhan, C. (2001), `Turizm Politikaları . Detay Yayıncılık.
Timur, A., o. Içöz, H. Avn. Egeli, A. Türksoy, O. Çolakoğlu, Z. Arslan (1994). `Ege Bölgesi Turizminin Sektörel Analizi ve Gelişme Stratejileri . EGIAD.

Planned Learning Activities and Teaching Methods

Lecture and evaluation on tourism data

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCGR FINAL COURSE GRADE MTE*0.40+FIN * 0.60
4 RST RESIT
5 FCG FINAL COURSE GRADE MTE*0.40+RST * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 3 36
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 96

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.155
LO.25
LO.35
LO.45
LO.555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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