COURSE UNIT TITLE

: SPORT PSYCHOLOGY

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
BSH 5535 SPORT PSYCHOLOGY ELECTIVE 3 0 0 6

Offered By

Movement and Training Sciences

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASISTANT PROFESSOR TUĞBAY INAN

Offered to

Movement and Training Sciences
PSYCHOSOCIAL ASPECTS OF SPORTS

Course Objective

Marketing information system, consumer behaviour, understanding of marketing research concepts. students can explains marketing terms and applications.

Learning Outcomes of the Course Unit

1   Defines the term sport marketing
2   Defines developments of sport marketing
3   Defines sport market
4   Defines features of consumers and industrial markets
5   Defines macro and micro environmental factors

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Aim of sport marketing and basic sources
2 Sport industry and sport marketing
3 Management of sport marketing
4 Information system and marketing research
5 Consumer behaviour
6 Seperating and positioning in marketing
7 Midterm
8 Seperating and positioning in marketing
9 Sport marketing mixing and features of marketing mixing
10 Sport product
11 Pricing decisions
12 Distribution
13 Adversiment and public relations
14 Personal marketing
15 Personal marketing
16 An owerviev

Recomended or Required Reading

* Argan M, Katırcı H. Spor Pazarlaması, Ankara: Nobel Yayın, 2002.
*Brooks CM. Sports Marketing Competitive Strategies for Sports. New Jersey: Prentice-Hall Inc, 1994
* Cemalcılar I. Pazarlamanın Tanımı: Pazarlama Dünyası, 1(5): 13, 1987.
*Kotler P, Armstrong G. Principles of Marketing, USA: Prentice Hall, 1989.
* Pitts BG, Stotlar DK. Sport Management Library - Fundementals of Sport Marketing, Second Edition, USA: Fitness Information Technology Inc., 2002.

Planned Learning Activities and Teaching Methods

1: Lecture, 2: Question-Answer, 3: Discussion, 4: Drilland Practice, 5: Brain Storming, 6: Self Study, 7: Problem Solving, 8: Homework, 9: Presentation

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE MTE * 0.40 + RST* 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 15 3 45
Preparations before/after weekly lectures 15 3 45
Preparing presentations 2 8 16
Preparing assignments 2 6 12
Preparation for midterm exam 1 8 8
Preparation for final exam 1 9 9
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 139

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.143
LO.233
LO.33
LO.444
LO.54

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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