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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS BSH 5530 SPONSORCHIP IN SPORT ELECTIVE 3 0 0 4

Offered By

Movement and Training Sciences

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASISTANT PROFESSOR TUĞBAY INAN

Offered to

Movement and Training Sciences PSYCHOSOCIAL ASPECTS OF SPORTS

Course Objective

Teaching sponsorship and approaches of it. definition of the terms of sponsorship, sponsorship management and sponsorship agrement.

Learning Outcomes of the Course Unit

1   Defines sponsorship and basic terms related to it 2   Defines the purpose of sponsorship 3   Evaluates process of sponsorship management 4   Forms an example of sponsorship aggrement 5   Evaluates an example of sponsorship aggrement

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Sport sponsorship, the aim of the lesson and the basic sources 2 Development of sport industry and sport marketing 3 Definition and development of the term sport sponsorship 4 Types of sport sponsorship and advantages of it 5 The place and the importance of sport sponsorship in marketing communication 6 Sponsprship planning and defining the aims of sponsorship 7 Misterm 8 Sponsprship planning and defining the aims of sponsorship 9 Sponsorship management 10 Display of sponsorship 11 Measurement of sponsorship 12 Measurement types of sponsorship 13 Examining the effects of sponsorship 14 Sponsorship aggrement and presentations 15 Sponsorship aggrement and presentations 16 An owerview

Recomended or Required Reading

* Argan M, Katırcı H. Spor Pazarlaması, Ankara: Nobel Yayın, 2002. *Brooks CM. Sports Marketing Competitive Strategies for Sports. New Jersey: Prentice-Hall Inc, 1994 * Shank, M.D Sports Marketing, A Strategic Perspective. Prentice Hall, New Jersey. 1999

Planned Learning Activities and Teaching Methods

1: Lecture, 2: Question-Answer, 3: Discussion, 4: Drilland Practice, 5: Brain Storming, 6: Self Study, 7: Problem Solving, 8: Homework, 9: Presentation

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE MTE * 0.40 + RST* 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 15 3 45 Preparations before/after weekly lectures 15 2 30 Preparation for midterm exam 1 6 6 Preparation for final exam 1 8 8 Preparing assignments 1 6 6 Preparing presentations 1 8 8 Final 1 2 2 Midterm 1 2 2 TOTAL WORKLOAD (hours) 107

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 LO.1 3 LO.2 4 4 LO.3 4 LO.4 4 4 LO.5 3