COURSE UNIT TITLE

Offered By

Coaching Education

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASISTANT PROFESSOR TUĞBAY INAN

Offered to

Coaching Education
Coaching Education

Course Objective

Marketing information system, consumer behaviour, understanding of marketing research concepts. students can explains marketing terms and applications.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

* Argan M, Katırcı H. Spor Pazarlaması, Ankara: Nobel Yayın, 2002.
*Brooks CM. Sports Marketing Competitive Strategies for Sports. New Jersey: Prentice-Hall Inc, 1994
* Cemalcılar I. Pazarlamanın Tanımı: Pazarlama Dünyası, 1(5): 13, 1987.
*Kotler P, Armstrong G. Principles of Marketing, USA: Prentice Hall, 1989.
* Pitts BG, Stotlar DK. Sport Management Library - Fundementals of Sport Marketing, Second Edition, USA: Fitness Information Technology Inc., 2002.

Planned Learning Activities and Teaching Methods

1: Lecture, 2: Question-Answer, 3: Discussion, 4: Drilland Practice, 5: Brain Storming, 6: Self Study, 7: Problem Solving, 8: Homework, 9: Presentation

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes