COURSE UNIT TITLE

: GLOBAL E-COMMERCE

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DIŞ 7011 GLOBAL E-COMMERCE COMPULSORY 3 0 0 6

Offered By

Foreign Trade (English) Non-Thesis (Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASISTANT PROFESSOR ÖZGE ÖZGEN

Offered to

Foreign Trade (English) Non-Thesis (Evening)

Course Objective

The global expansion of e-commerce represents growth opportunuties for businesses worldwide. The broad purpose of this course is to advance the knowledge on the role of global e-commerce implications. More specifically, this course will provide knowledge and anlytical skills about global online consumer behavior, conceptual background of e-commerce, international e-commerce tools and implications.

Learning Outcomes of the Course Unit

1   Students will be able to demonstrate basic knowledge about internet, information technology and usage of them in business by considering the ethical issues to explain how they offer benefits and challenges to consumers, businesses, marketers, and society.
2   Students will be able to understand global online consumer behavior in business and consumer market to outline the characteristics and differences in online exchange.
3   Students will be able to determine the concepts regarding e-business strategy and plan to form an overall e-business model.
4   Students will be able to take individual responsibility and to manage the constraints in team studies to present their global e-business and trade plan in oral and written manner.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to E-Commerce Pervasive Computing, U-Commerce, Ubiquity Commerce, Cloud Computing
2 E-Business Environment, Privacy, Security, Legal and Taxation Issues
3 Online Consumer Behavior (for B2B B2C market)
4 Selling on the Web: Revenue Models E-market Places Intelligent Agents, Auctions, Negotiations, Bartering
5 B2B Activities: Improving Efficiency and Reducing Costs, B2C-B2B Supply Chain Management E-Procurement, colloborative commerce Electronic Data Interchange, EDI+XML, Middleware: Database Integration, RFID
6 E-Business Strategy and Planning (for B2B B2C market)
7 Research, Metrics & Positioning
8 Midterm
9 Product and Pricing (for B2B B2C market)
10 E-Business Communication (for B2B B2C market) Social media marketing, mobile marketing
11 E-Business Communication and Web site design (for B2B B2C market) Standardization and Adaptation of Web Sites
12 Country-based e-business and trade analysis
13 International E-Business Applications
14 General Overview

Recomended or Required Reading

Laudon, Kenneth and Traver, Carol Guercio (2010), E-Commerce, 6/E, New Jersey: Prentice Hall
Strauss, Judy and Frost, Raymond, (2009), E-Marketing, New Jersey: Prentice Hall.

Planned Learning Activities and Teaching Methods

Lecture, discussions, audio-visuals, group study

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will be fully prepared to discuss reading assignments.
2. The learner will clearly describe the global e-commerce environment, concept of e-commerce and e-commerce strategies and interpret the situations related to dynamics of e-commerce in midterm and final exams.
3. The learner will be informed about e-commerce applications of different countries and regions
4. The learner will present the e-commerce plan of selected e-business company. The written and oral presentation should fully meet the criteria of marketing research application and presentation techniques.

Language of Instruction

English

Course Policies and Rules

1. Plagiarism of any type will result in disciplinary action.
2. Attending at least 70 percent of lectures is mandatory.
3. All assignments should be submitted on time. Otherwise will not be accepted.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Preparation for final exam 1 20 20
Preparing presentations 0 0 0
Term Project 0 0 0
Preparations before/after weekly lectures 13 2 26
Preparation for midterm exam 1 13 13
Preparing assignments 3 20 60
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 162

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.15
LO.233
LO.35
LO.453

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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