COURSE UNIT TITLE

: EXPORT -IMPORT PROJECT MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DIŞ 7015 EXPORT -IMPORT PROJECT MANAGEMENT COMPULSORY 3 0 0 6

Offered By

Foreign Trade (English) Non-Thesis (Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR CANAN MADRAN

Offered to

Foreign Trade (English) Non-Thesis (Evening)

Course Objective

The aim of this course is to present the techniques and procedures involved in successfully carrying out export and import transactions. Topics include the international trade terminology, INCOTERMS, payment terms, trade barriers, export financing, export licensing, pricing, order handling, insurance, international collections, and international transportation. Documentation requirements of export and import operations are examined in detail. This course as a complementary course of international marketing strategies and market analysis course, it is expected to be prepared an international marketing plan in selected industry and for selected product.

Learning Outcomes of the Course Unit

1   demonstrate that they understand the process of export and import operations to recognize the benefits and pitfalls of them.
2   formulate procedures of export and import operations in different industries to ultimately manage this function on behalf of a company
3   understand export and import documentation in different industries and for different countries to prepare accurate documents.
4   recognize the role of international market research in decision making and become aware of the set of analytical tools and techniques for understanding global markets to generate a strategic framework for developing international marketing programs and tactics

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction: Export and Import Operations in World Trade
2 Export Planning and Controls
3 Export-Import Procedures
4 Export-Import Procedures
5 Purchasing and Supply for Manufacturers and Exporters/Importers
6 Mid-Term
7 Preparing a Marketing Plan, Export/Import Packing, Marking and Labeling
8 International Trade, Payments and Banking Relations
9 Export Promotions and Sales Management
10 E-Business
11 Presentation
12 Presentation
13 Presentation
14 General Overview

Recomended or Required Reading

Albaum G. and Duerr E. (2008) International Marketing and Export Management, 6/E , Prentice Hall
Paul J. and Aserkar R. (2008), Export Import Management, Oxford Higher Education

Planned Learning Activities and Teaching Methods

Lecture, discussions, audio-visuals, group studies.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will clearly describe the export and import operations, and key concepts such as negative and positive sides of exporting and importing, the current situation of Turkey s exporting and importing structure, documentation of exporting and importing in midterm and final exams.
2. The learner will collect, analyze and interpret the current and future export and import statistics.
3. The learner will present the international marketing plan of selected real international company. The written and oral presentation should fully meet the criteria of marketing research application and presentation techniques.

Language of Instruction

English

Course Policies and Rules

1. Plagiarism of any type will result in disciplinary action.
2. Attending at least 70 percent of lectures is mandatory.
3. All assignments should be submitted on time. Otherwise will not be accepted.

Contact Details for the Lecturer(s)

ozge.ozgen@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Preparation for Midterm Exam 1 15 15
Preparation for Final Exam 1 20 20
Preparing Individual/Group Assignments 3 15 45
Preparing Presentations 1 5 5
Preparation before/After Weekly Lectures 13 2 26
Final exam 1 2 2
Mid-term exam 1 2 2
TOTAL WORKLOAD (hours) 154

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.153
LO.251
LO.351
LO.4553

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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