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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS DDT 8095 MARINE TOURISM BUSINESSES MANAGEMENT COMPULSORY 2 0 0 6

Offered By

Marine Tourism Non-thesis (Distance Learning)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR AYŞE GÜLDEM CERIT

Offered to

Marine Tourism Non-thesis (Distance Learning)

Course Objective

Examining of marine tourism business management approach.

Learning Outcomes of the Course Unit

1   Examining marine tourism with the business management concepts 2   Investigating marine tourism in terms of business management, maritime science and its implementations 3   Analyzing global and local marine tourism business environment 4   Defining business and business management concepts 5   Examining the importance of marine tourism business in economy

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Marine Tourism, history of marine tourism,Business and business management, industrial classification of marine tourism business, the coast in terms of the environmental effects of marine tourism, the relationship between coast and marine tourism 2 Marine tourism economics, ethics, social responsibility and sustainability applications for marine tourism 3 Classification of business, businesses in marine tourism, the role of small businesses on marine tourism and enterpreneurship 4 Classification of business, businesses in marine tourism, the role of small businesses on marine tourism and enterpreneurship 5 Business strategies and planning, strategic planning for marine tourism business, competitive strategies, relationship management; organizations for marine tourism businesses and management functions 6 Production and production processes for businesses, Production and production processes for marine tourism businesses, quality and management control for marine tourism businesses 7 Midterm Exam 8 Human resources and personnel management, Human resources and personnel management for marine tourism businesses, marine tourism education and applications in Turkey 9 Customer orientation and marketing management, marketing management for marine tourism industry 10 The components of pricing and product/service in marine tourism marketing 11 The components of place/distribution channels and promotion in marine tourism marketing 12 Information system and technology management 13 Accounting and financial statements 14 Financial management

Recomended or Required Reading

Basic business resources, maritime and marine tourism sources, national and international tourism and maritime organisations sources.

Planned Learning Activities and Teaching Methods

Lectures , Presentation, Homework.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FCG FINAL COURSE GRADE 3 FCG FINAL COURSE GRADE MTE * 0.20 + FIN* 0.80 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + RST* 0.80

Further Notes About Assessment Methods

None

Assessment Criteria

Students are supposed to submit their in-term assignments and pass all examinations.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 13 3 39 Preparations before/after weekly lectures 13 2 26 Preparation for midterm exam 1 10 10 Preparation for final exam 1 20 20 Preparing presentations 2 20 40 Final 1 3 3 Midterm 1 2 2 TOTAL WORKLOAD (hours) 140

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 5 5 4 5 4 4 5 4 4 5 5 4 4 LO.2 5 5 4 5 4 5 5 4 4 5 5 4 4 LO.3 4 5 5 4 5 4 4 5 5 4 4 4 5 LO.4 4 5 4 4 4 4 5 4 5 4 5 5 4 LO.5 5 4 5 5 5 5 4 4 5 4 4 5 5