COURSE UNIT TITLE

: CRUISE AND PASSENGER TERMINALS BUSINESS

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DDT 8117 CRUISE AND PASSENGER TERMINALS BUSINESS ELECTIVE 2 0 0 5

Offered By

Marine Tourism Non-thesis (Distance Learning)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR SONER ESMER

Offered to

Marine Tourism Non-thesis (Distance Learning)

Course Objective

Having a strong background about cruise and passenger terminal businesses.

Learning Outcomes of the Course Unit

1   Having a comprehensive background on the meaning of the basic information about cruise and passenger terminal businesses
2   Offering solutions for different business problems experiencing in cruise and passenger terminal businesses
3   Gaining knowledge to understand and maintain cruise and passenger terminal operations
4   Applying basic business functions in cruise and passenger terminal businesses
5   Measuring the performances of cruise and passenger terminal businesses and conducting comparative analysis

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to course
2 Port generations
3 Basic principles of port and terminal management
4 Port and terminal organization
5 Cruise and passenger terminals services marketing
6 Business strategies and planning, strategic planning for cruise and passenger terminal businesses, competitive strategies, relationship management; organizations for cruise and passenger terminal businesses and management functions
7 Midterm Exam
8 Demand Forecasting in cruise and passenger terminals
9 Customer orientation and marketing management, marketing management for cruise and passenger terminal businesses
10 Principles of cruise and passenger terminals operations
11 Cruise and passenger terminals finance and port tariff
12 Cruise and passenger terminals capacity evaluation and performance measurement
13 Human resources management in cruise and passenger terminal businesses
14 Cruise and passenger terminals examples from the world

Recomended or Required Reading

Khalid BICHOU (2009) Port Operations, Planning and Logistics. Informa, London.
Other Sources:
Alderton, Patrick M. (2005). Port Management and Operation. LLP: London.
Esmer, Soner (2011) Liman Işletmelerinde Pazarlama Iletişimi. Detay Yayıncılık, Ankara.
Esmer, Soner (2010) Konteyner Terminallerinde Lojistik Süreçlerin Optimizasyonu ve Bir Simülasyon Modeli. Dokuz Eylül Yayınları: Izmir.
Branch, Alan E. (1986). Elements of Port Operation and Management. Chapman and Hall, Ltd: London.
Frankel, Ernst. G. (1987). Port Planning and Development. John Wiley&Sons: New York.
Talley, Wayne K. (2009) Port Economics, Routledge: London and New York.
Journals:
Maritime Policy and Management, Journal, ISSN: 0308-8839
Maritime Economics and Logistics, Journal, ISSN: 1479-2931

Planned Learning Activities and Teaching Methods

Lectures , Presentation, Homework

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FCG FINAL COURSE GRADE
3 FCG FINAL COURSE GRADE MTE * 0.20 + FIN* 0.80
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + RST* 0.80


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Preparations before/after weekly lectures 13 3 39
Preparation for midterm exam 1 10 10
Preparation for final exam 1 15 15
Preparing assignments 1 15 15
Preparing presentations 1 5 5
Final 1 3 3
Midterm 1 2 2
TOTAL WORKLOAD (hours) 128

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13
LO.15455454545444
LO.24455544455454
LO.35544555454545
LO.44545445544554
LO.55454545455454