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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS DDT 8121 TOURISTIC PRODUCT POLICY ELECTIVE 2 0 0 5

Offered By

Marine Tourism Non-thesis (Distance Learning)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DURMUŞ ALI DEVECI

Offered to

Marine Tourism Non-thesis (Distance Learning)

Course Objective

to be able to give to the students the ability of creating touristic product policy and sub policies

Learning Outcomes of the Course Unit

1   to plan the touristic product supply and demand 2   to create touristic product policy and strategies 3   to manage Touristic product marketing, product development and promoting process. 4   to create touristic product sales and sales promotion strategies 5   to apply the human resource poliğces about the touristic product

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 tourism policy definition and specialities 2 To plan touristic product supply 3 To plan touristic product demand 4 Touristic product divesification strategy 5 to create touristic product marketing policy 6 to create touristic product development and positioning process 7 midter exam 8 to create touristic product pricing policy 9 to create touristic product development and advirtesement policy 10 to create touristic product distribution channels strategy 11 to create touristic product related human resource strategy 12 sustainability in touristic product development 13 to create touristic product policies in turkey and in the world 14 general evaluation

Recomended or Required Reading

Alp TIMUR, Turistik Ürün Politikası, Detay Yayıncılık, 2014, Ankara

Planned Learning Activities and Teaching Methods

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FCGR FINAL COURSE GRADE 4 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.20 + FN* 0.60 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.20 + RST* 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

alp.timur@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 13 3 39 Tutorials 13 2 26 Preparations before/after weekly lectures 13 3 39 Preparation for midterm exam 1 10 10 Preparation for final exam 1 10 10 Midterm 1 2 2 Final 1 2 2 TOTAL WORKLOAD (hours) 128

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 5 5 5 5 5 5 5 4 5 4 5 4 5 LO.2 5 4 5 4 5 4 4 4 4 5 5 5 5 LO.3 5 5 5 5 5 3 4 5 3 4 5 4 5 LO.4 5 5 5 5 5 5 5 5 3 4 3 3 4 LO.5 3 2 3 2 3 5 4 5 2 4 2 4 3