COURSE UNIT TITLE

: STRATEGY AND POLICY MODULE

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MBA 8011 STRATEGY AND POLICY MODULE COMPULSORY 2 0 0 6

Offered By

DISTANCE LEARNING MASTER OF BUSINESS ADMINISTRATION NON-THESIS

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR MUSTAFA TANYERI

Offered to

DISTANCE LEARNING MASTER OF BUSINESS ADMINISTRATION NON-THESIS

Course Objective

The objective of this course is to integrate and build upon the knowledge and skills have been acquired through previous coursework. It focuses on all aspects of business (accounting, finance, marketing, operations, human resources, information systems) and industry and competitive environment in which it operates, it s long-term direction and strategy, resources and competitive capabilities, and prospects for success. It tries to enable learners how the business analyze, assess its skills, attributes and capabilities and operates for good business performance .Key activities of the course include exploration of why good strategic management leads to good business performance, understanding of the basic concepts and tools of business policy and strategic analysis, and mastery of the methods of crafting and competently executing a well-conceived strategy.Finally, it explores the social, moral, and ethical consequences of strategic management decisions.

Learning Outcomes of the Course Unit

1   1 Understand the terms, concepts, models related to business functions and it s relations in order to develop capacity to think strategically about business activities.
2   2 Integrate the knowledge gained in earlier core courses to show how the various pieces of the business puzzle fit together.
3   3 Identify global threats and key strategies to insulate a company from these threats.
4   4 Evaluate strategic management methods, tools and techniques for effective strategic analysis.
5   5 Build skills in conducting strategic analyses in a variety of industries and competitive situations, reasoning carefully about strategic options, and applying strategic analysis to make sound and ethical strategic decisions.
6   6 Gain skills to the broad view point to problems required of top management
7   7 Improve oral and written business communication skills by presenting ideas in correct logical and appropriate manner in different context.
8   8 Develop team work skills for overcoming challenges that lead to group dysfunction.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to the course, Business Policy Functions, Decision Making, Strategic Management Process
2 Strategic Purpose, Thinking and Intention; Strategic Vision, Setting Objectives and Crafting a Strategy
3 Strategic Analysis: Industry and Corporate Analysis; Evaluating Corporate Resources, Competitive Capabilities
4 Developing the Strategic Plan and Selecting Standards Strategy and Competitive advantage
5 Basic, Business, Functional, Corporate, International Strategies
6 Strategies for Competing in Globalizing Markets; New Business Models and Strategy; Tayloring Strategy to Special Industries and Corpotare Situations;Strategy and Competitive Advanvantege in Diversified Corporates
7 Building the Resources Capabilities; Organizing the Work Effort; Managing the Internal Organization; Corporate Culture, Leadership
8 Strategic Implementation
9 Strategic Control
10 Case Study
11 Case Study
12 Case Study
13 Presentation
14 Presentation

Recomended or Required Reading

Thompson Arthur A. and Strickland A.J.,Strategic Management:Concept and Cases:McGraw Hill,Irwin,Latest Edition.

Planned Learning Activities and Teaching Methods

Lectures, discussions, case studies, simulations, projects

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.20 + STT* 0.40 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.40 + RST* 0.40


Further Notes About Assessment Methods

None

Assessment Criteria

1. Mid-term will be based on understanding, synthesis and evaluation of the material discussed in class.
2. Each student will prepare and conduct an analysis of a specified number of peer-reviewed journal articles and/or books according to a pre-designated schedule.
3. Presentations will be assessed on preparation, understanding, knowledge, capacity to structure, oral communication skills, ability to respond to questions and manage discussion.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.
5. Students are expected to prepare ahead of time for class.
6. Students are expected to follow appropriate business etiquette regarding cell phones.

Contact Details for the Lecturer(s)

mustafa.tanyeri@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Tutorials 14 1 14
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 8 8
Preparation for final exam 1 8 8
Preparing assignments 1 30 30
Preparing presentations 1 30 30
Final 1 3 3
Midterm 1 2 2
TOTAL WORKLOAD (hours) 147

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8
LO.111
LO.211
LO.31
LO.41111
LO.51
LO.6
LO.71
LO.81

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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