COURSE UNIT TITLE

Offered By

DISTANCE LEARNING MASTER OF BUSINESS ADMINISTRATION NON-THESIS

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR AYŞE GÜL BAYRAKTAROĞLU

Offered to

DISTANCE LEARNING MASTER OF BUSINESS ADMINISTRATION NON-THESIS

Course Objective

It is aimed to provide students with an understanding of consumer behavior and its contribution to a marketing manager. The study of consumer behavior is intended to acquaint students with what it means to be a consumer and what students need to know to understand the role of meeting consumers' needs in the development of marketing strategies.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Solomon, Michael R. (2007). Consumer Behavior: Buying, Having, and Being. 7th Edition, New Jersey: Pearson Prentice Hall.

Planned Learning Activities and Teaching Methods

Lecture, group work, presentations, class discussions, field study.

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. Midterm Exam
Students will be assessed on their knowledge of concepts and theories through an essay-type written exam semester
2. Field Study and Presentation
Groups will do an observation in a real marketing environment about consumer behavior and prepare a written report based on the format given by the instructor. They are expected to share their observation with their class-mates through oral presentations.
3. Class Discussions and Presentation
Students will be given certain cases or questions related to the concepts covered in the class. Groups will debate on the topics and present their opinions. Students are expected to contribute to class discussions.
4. Participation
Students who actualize the minimum requirement of the faculty for attendance will be graded on their frequency of presence in the classes.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.
5. Students are expected to prepare ahead of time for class.
6. Students are expected to follow appropriate business etiquette regarding cell phones.

Contact Details for the Lecturer(s)

gul.bayraktar@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes