COURSE UNIT TITLE

: GLOBAL MARKETING AND TRADE

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MBA 8035 GLOBAL MARKETING AND TRADE ELECTIVE 2 0 0 6

Offered By

DISTANCE LEARNING MASTER OF BUSINESS ADMINISTRATION NON-THESIS

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASISTANT PROFESSOR SUMEYRA DUMAN

Offered to

DISTANCE LEARNING MASTER OF BUSINESS ADMINISTRATION NON-THESIS

Course Objective

This course focuses on global marketing strategy and management within the context of global markets. The main objective of this course is to develop managerial understanding of the global marketing and trade environment and improve students knowledge about the key concepts and strategies.

Learning Outcomes of the Course Unit

1   LO1: describe the differences between domestic, international, multinational, and global marketing
2   LO2: demonstrate their knowledge about developments in global trade
3   LO3: demonstrate their understanding about international marketing strategies
4   LO4:demonstrate their knowledge about international trade theory

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to International Marketing
2 International Trade Theory
3 International Marketing Environment
4 Market Selection, International Market Research, Structural Industry Analysis
5 Competitor Analysis
6 Mid-Term
7 Global Market Segmentation
8 International Marketing Strategies
9 International Marketing Strategies
10 International Marketing Strategies
11 International Marketing Strategies
12 Presentations
13 Presentations
14 Final Exam

Recomended or Required Reading

Warren J. Keegan and Mark S. Green (2011), Global Marketing, Sixth Edition, New Jersey: Prentice Hall.

Planned Learning Activities and Teaching Methods

Lecture, discussions, group study.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will be fully prepared to discuss reading assignments and cases.
2. The learner should be able to demonstrate his/her knowledge of global marketing and trade in midterm and final exams.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

sumeyra.kurt@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 15 15
Preparation for final exam 1 20 20
Preparing assignments 1 35 35
Preparing presentations 1 6 6
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 140

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8
LO.15
LO.255
LO.35
LO.45

CONTACT INFORMATION
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