COURSE UNIT TITLE

Offered By

DISTANCE LEARNING MASTER OF BUSINESS ADMINISTRATION NON-THESIS

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASISTANT PROFESSOR BANU DEMIREL

Offered to

DISTANCE LEARNING MASTER OF BUSINESS ADMINISTRATION NON-THESIS

Course Objective

This course is designed for introducing students to the process of identifying new business opportunities, researching and writing a business plan around those opportunities and developing a business plan for a new venture. Students are encouraged for developing creative ideas suitable for commercial exploitation into new business ventures. Transforming creative ideas into successful new business ventures is a challenging task, which needs creativity, understanding of the business environment and the market, careful planning, risk management and business management skills. This course will cover all the important issues relating to new venture creation that include entrepreneurial mind set, creativity and idea generation, assessing entrepreneurial opportunities, conducting feasibility studies and market research, developing marketing plan, financial preparation for new ventures, location and capacity planning, new venture team building, legal issues and risk analysis. Most importantly this course will provide comprehensive skills to you in development of effective business plan, which is very essential for raising the capital.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Barringer, B. R. and Ireland, D. 2010. Entrepreneurship: Successfully Launching New Ventures, 4th Edition. Prentice Hall.
Burns, Paul. 2010. Entrepreneurship and Small Business: Start-up, Growth and Maturity. 3rd Ed. Palgrave Macmillan
Hisrich, R. D., Peters, M. P. and Shepherd, D. A. 2008. Entrepreneurship, 7th ed., McGraw-Hill International Edition
Kuratko, D.F.. and Hodgetts, RM. 2009. Entrepreneurship: Theory, Process, Practice, 8th ed., South-Western.
Steyaert, C. ve Hjort, D., 2003, New Movements in Entrepreneurship, Edward Elgar Publishing.
Katz, Jerome A. and Richard P. Green. 2011, Entrepreneurial Small Business. 3rd edition. McGraw- Hill Irwin.

Planned Learning Activities and Teaching Methods

1. Lectures
2. Reading
3. In-class Case-studies
4. Team-work
5. Weekly assignments
6. Term Project
7. Simulation

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will clearly define related concepts of new venture business planning.
2. The learner will perform the ability to relate these concepts and tools of business planning.
3. The learner will apply these concepts and tools of business planning in complex and changing business environment in term project and team works.
4. The learner will clearly define the elements and factors in the complex and changing business environment.
5. The learner will integrate and analyze the concepts and tools of business planning critically.

Language of Instruction

English

Course Policies and Rules

Participation in class and preparation in advance are required.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes