COURSE UNIT TITLE

: MANAGEMENT OF MUSEUMS

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MZC 3023 MANAGEMENT OF MUSEUMS COMPULSORY 3 0 0 3

Offered By

Museology

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GÜRHAN AKTAŞ

Offered to

Museology

Course Objective

This course is designed to examine the nature, composition, and development of museums as visitor attractions, and to provide a broad understanding of the managerial and operational development of museums

Learning Outcomes of the Course Unit

1   Comprehend the nature and role of museums in a social and cultural context in order to recognise the link between museums and their operating environment within the wider tourism industry
2   Recognise the organisational structures of museums and construct an organisational chart for specific museum types
3   Assess the management policies and practices of various museum types to devise general and site-specific systems for visitor management and interpretation
4   Examine the functioning of museums as business outlets to apply financial management, human resources and operational management techniques to various museum types
5   Apply knowledge of visitor typologies and motivations to museums
6   Assess the collections of museums as visitor products, and understand their
7   Analyze the role of the marketing process in museum development and
8   Understand contemporary marketing applications and techniques and apply their

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Museums: Authentic Product, Visitor Typologies and Target Markets
2 The Role and Nature of Museums as Visitor Attractions
3 Developing a Museum: Economic, Political and SocioCultural,Environmental Aspects and Visitor Impact
4 Museums: Success and Failure and Strategic Planning
5 Human Resources Management and Financial Management in Museums
6 Visitor Management Schemes in Museums
7 Branding and Museums
8 Mid-term Exam
9 Experiential Marketing and Museums
10 Contemporary Marketing Issues and Museums
11 Group Presentations
12 Group Presentations
13 Group Presentations
14 Group Presentations
15 Assessment
16 Final

Recomended or Required Reading

Moore, Kevin (ed) (2004) Museum Management Routledge: London and New York. Lord, Gail Dexter (2001) The Manual of Museum Management AltaMira Press: USA

Planned Learning Activities and Teaching Methods

Lectures: The course consists of a series of lectures on museum management. The lecture topics are selected according to the course objectives. 2. Each week, students will be given assignments on lecture topics to be prepared individually, which will help them get prepared for lectures, and gain theoretical and practical insights on the concerned topics. 3. Students will also have one group assignment. The assignment will be on the analysis of an existing museum according to the theoretical concepts learned in the class. For the assignment, student teams will select a museum to study, will collect data for its analysis, and will present their findings in the class.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

For thegroup assignments, the context of the assignments, the preparation of students as a team, their presentation skills and their data collection methods will be assessed. The study findings should also be submitted as written reports. Each report should cover the aspects of museum management discussed in the class.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Asst.Prof.Dr.Gurhan Aktas Faculty of Business Office: 3018238

Office Hours

Wednesday: 13.30-15.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 10 1 10
Preparation for midterm exam 1 2 2
Preparation for final exam 1 3 3
Preparing presentations 1 14 14
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 75

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14
LO.15333
LO.245
LO.3554434
LO.4455
LO.55343
LO.6354
LO.7554
LO.85445

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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