COURSE UNIT TITLE

: MUSEOLOGY AND COMMUNICATION II

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MZC 3026 MUSEOLOGY AND COMMUNICATION II COMPULSORY 3 0 0 3

Offered By

Museology

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

INSTRUCTOR GAMZE ERDOĞAN

Offered to

Museology

Course Objective

In line with the changing understanding of museology, integrating museums with society by contextualizing them as a marketable commodity.

Learning Outcomes of the Course Unit

1   Sociologically contextualizing arts establishment together with all functions and grasping the importance of museums within arts establishment
2   Understanding and developing how the institutional museum identity, image, and culture have formed
3   Contextualizing museums as a marketable commodity together with all marketing components
4   Learning the new media and technologies used in museums
5   Managing efficiently the creative activities which may take place at the museums

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Arts establishment and Functions
2 Museum Institutional Identity
3 Image and Image Management in Museum
4 Museum Prestige Management
5 Media Communication in Museum
6 New Media and Technologies in Museums
7 Museum Sponsoring
8 Mid-term exam
9 Museums and Social Responsibility Activities
10 Museum Marketing
11 Brand and Museum Branding
12 Museum Advertising
13 Lobbying for Museum, Government Relations
14 Crisis Communication in Museums
15 Interdepartmental Relations in Museums
16 Final exam

Recomended or Required Reading

Abdullah Kahraman-Mete Sezgin, Müze Yönetimi ve Pazarlaması, Çizgi Kitabevi Derya Yücel, Yeni Medya Sanatı ve Yeni Müze, Istanbul Kültür Üniversitesi Zeynel Abidin Kızılyaprak, Müzecilikte Yeni yaklaşımlar: Küreselleşme ve Yerelleşme, Tarih Vakfı Yurt Yayınları,Istanbul,2000. Kolektif, Kent,Toplum,Müze, Deneyimler/ Katkılar, Tarih Vakfı Yurt Yayınları,Istanbul,2001

Planned Learning Activities and Teaching Methods

Lectures, presentations and homeworks

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ASG ASSIGNMENT
3 FIN FINAL EXAM
4 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + ASG * 0.20 + FIN * 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + ASG * 0.20 + RST * 0.50


Further Notes About Assessment Methods

None

Assessment Criteria

Assessment of homeworks and exams

Language of Instruction

Turkish

Course Policies and Rules

Attendance to at least 70% for the lectures is an essential requirement of this course and is the responsibility of the student. It is necessary that attendance to the lecture and homework delivery must be on time. Any unethical behavior that occurs either in presentations or in exams will be dealt with as outlined in school policy. You can find the undergraduate policy at http://web.deu.edu.tr/edebiyat

Contact Details for the Lecturer(s)

gamze.erdogan@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 15 2 30
Preparations before/after weekly lectures 3 1 3
Preparation for midterm exam 1 5 5
Preparation for final exam 1 5 5
Preparing assignments 1 15 15
Preparing presentations 1 15 15
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 75

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14
LO.144555
LO.2455555555
LO.354555
LO.454554
LO.555555555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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