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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS BIL 5004 STRATEGIC PROJECT PLANNING AND MARKETING MANAGEMENT ELECTIVE 3 0 0 6

Offered By

Research-Development (R&D) and Innovation Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ETHEM DUYGULU

Offered to

Research-Development (R&D) and Innovation Management

Course Objective

Explaining the concept of the project and identification of strategic project management; disclosure of strategic project management in marketing.

Learning Outcomes of the Course Unit

1   To define the concept of project and explain the fynction of the concept at a strategic level 2   To identify project management and corporate, competitive and functional project management 3   To detail the strategic disclosure of project planning 4   Identification of project marketing management 5   Explanation and the practices of Strategic project planning and its process.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 The concept of project 2 Strategic Project Management 3 Project Management and Corporate Strategies 4 Project Management and Competitive Strategies 5 Project Management and Operational Strategies 6 Strategic Project Planning 7 Strategic Project Portfolio Management 8 Project Marketing Management 9 Business to Business Marketing and Project Marketing 10 Industrial Marketing and Project Marketing 11 Project Marketing and Competition 12 Current Issues in Strategic Project Planning and Marketing Management 13 Presentations 14 General Evaluation

Recomended or Required Reading

To be announced.

Planned Learning Activities and Teaching Methods

Lecture, Exams, Presentations and Research

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40

Further Notes About Assessment Methods

To be announced.

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

AYŞE GÜLDEM CERIT gcerit@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 5 70 Preparation for midterm exam 1 10 10 Preparation for final exam 1 15 15 Preparing assignments 1 10 10 Preparing presentations 1 5 5 Final 1 3 3 Midterm 1 3 3 TOTAL WORKLOAD (hours) 158

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 PO.17 PO.18 PO.19 LO.1 4 3 4 4 4 LO.2 4 3 4 4 4 LO.3 4 3 4 4 4 LO.4 4 3 4 4 4 LO.5 4 3 4 4 4