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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS BIL 5014 STRATEGIC MANAGEMENT AND R&D STRATEGIES ELECTIVE 3 0 0 6

Offered By

Research-Development (R&D) and Innovation Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ETHEM DUYGULU

Offered to

Research-Development (R&D) and Innovation Management

Course Objective

The purpose of this course is that to be able to understand the basic concepts of strategic management and strategic management process and to relate the relationship between innovation strategy and strategic management.

Learning Outcomes of the Course Unit

1   To describe the basic concepts of strategic management 2   To understand the strategic management process 3   To identify strategies for innovation 4   To establish the relationship between strategic management and innovation strategies 5   To implement, evaluate and control innovation strategies

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Basic concepts of strategic management and strategic management process 2 Strategic analysis I: External Environment Analysis 3 Strategic analysis I: External Environment Analysis 4 Strategic Analysis II: The internal environment 5 Strategic Analysis II: The internal environment 6 Strategic guidance: Mission, vision, goals and objectives 7 Strategy Formulation: Basic strategies and sub-groups 8 Corporate strategies (The midterm exam will also be held this week after course hour). 9 Business strategies 10 External innovation strategies 11 Internal innovation strategies 12 Collaborative innovation strategies 13 The role of leadership and organizational structure in the implementation of innovation strategies 14 Strategy evaluation and control

Recomended or Required Reading

Erol Eren, Stratejik Yönetim ve Işletme Politikası,Istanbul, Beta Basım yayım Dağıtım A.Ş., . Hayri Ülgen ve S. Kadri Mirze, Işletmelerde Stratejik Yönetim, Istanbul, Literatür yayıncılık.

Planned Learning Activities and Teaching Methods

Gruop presentations, Case Studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40

Further Notes About Assessment Methods

To be announced.

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Assist. Pro. Nurcan Çıraklar n.ciraklar@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 5 70 Preparation for midterm exam 1 10 10 Preparation for final exam 1 15 15 Preparing assignments 1 10 10 Preparing presentations 1 5 5 Final 1 3 3 Midterm 1 3 3 TOTAL WORKLOAD (hours) 158

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 PO.17 PO.18 PO.19 LO.1 4 5 5 4 3 4 LO.2 4 5 5 4 3 4 LO.3 5 5 5 4 5 4 5 3 4 LO.4 5 5 5 4 5 4 5 3 4 LO.5 5 5 5 4 5 4 5 3 4