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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS SEC 3021 PUBLIC REALITIONS ELECTIVE 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR OSMAN AVŞAR KURGUN

Offered to

Tourism Management

Course Objective

To explain the arrangement and execution of public relations activities through institutional and practical way.

Learning Outcomes of the Course Unit

1   Being able to define public relations in functions of business 2   Being able to explain historical development of the concept of public opinion and public relations 3   Being able to design public relations tools that can be used in the recognition and promotion activities 4   Being able to reveal the basic points related to public relations in case studies 5   Being able to decide on solutions of the public relations problems

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Public Relations Concept, History and Related Areas 2 Objectives and Basic Principles of Public Relations 3 Organization of Public Relations, 4 Corporate Image 5 Public Relations Management 6 Public and Audience in Public Relations Practices 7 Midterm Exam 8 Midterm Exam 9 Communication Tools Used in Public Relations 10 Public Relations in Crisis 11 Public Relations and Sponsorship 12 Public Relations in Virtual Environments 13 Public Relations Examples for applications 14 National and International Ethical Rules of the PR Profession 15 Final Exam 16 Final Exam

Recomended or Required Reading

Şirvan Şen Demir, Turizm Işletmelerinde Halkla Ilişkiler ve Iletişim, Detay Yayıncılık, 2011. Zeyyat Sabuncuoğlu, Halkla Ilişkiler, Alfa Akademi Ltd.Şti., 2004.

Planned Learning Activities and Teaching Methods

Lectures and case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCGR FINAL COURSE GRADE MTE*0.40+FIN * 0.60 4 RST RESIT 5 FCG FINAL COURSE GRADE MTE*0.40+RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 4 48 Preparations before/after weekly lectures 12 4 48 Preparation for midterm exam 1 8 8 Preparation for final exam 1 8 8 Preparing assignments 1 4 4 Preparing presentations 1 4 4 Midterm 1 2 2 Final 1 2 2 TOTAL WORKLOAD (hours) 124

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 LO.1 5 LO.2 5 LO.3 5 5 LO.4 5 LO.5 5 5