Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
TUR 2012	CONSUMER BEHAVIOR	COMPULSORY	3	0	0	4

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR OSMAN AVŞAR KURGUN

Offered to

Tourism Management

Course Objective

The objective of this course is to analyze individual, social and situational factors affecting consumer decision making in tourism sector as well as recent trends and ethical dimension of consumer behaviour in global scale.

Learning Outcomes of the Course Unit

1	To be able to analyze individual factors (personality, life style, motivation, perception etc.) and social factors (culture, sub-culture, social class, reference group, family etc.) affacting consumer behaviour.
2	To be able to analyze factors and processes in consumer decision making.
3	To be able to evaluate consumer behaviour in tourism by analyzing consumer decision making and preference models and steps.
4	To be able to acquire competencies to conduct research on consumer behaviour in tourism.
5	To be able to defend the rights and protection of consumer and the practice socially responsible marketing
6	To be able to apply the knowledge acquired in tourist behaviour to tourism marketing management.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	Consumer Behaviour
2	Tourist Motivations
3	Consumer Behaviour Models in Tourism
4	Cultural Elements in Tourist Behaviour
5	Demographic Elements in Tourist Behaviour
6	Buying Decision Process
7	Midterm Exam
8	Midterm Exam
9	Typologies of Tourist Behaviour
10	Tourism Demand and Markets
11	Destination Selection
12	Consumer Buying Behaviour
13	Perception, Expectation and Satisfaction
14	Research Methodologies in Tourist Behaviour
15	Final Exam
16	Final Exam

Recomended or Required Reading

Main Reference:
John Swarbrooke and Susan Horner (2006). Consumer Behavior in Tourism, Butterworth-Heinemann

Other References:
Abraham Pizam and Yoel Mansfeld (2001). Consumer Behavior in Travel and Tourism. New York: Haworth Hospitality Press.
Del I. Hawkins, David L., Motherbaugh and Roger Best (2010). Consumer Behavior. Building Marketing Strategy. Eleveth Edition. New York, NY: McGraw-Hill.
Gerrit Antonides and W. Fred Raaij (Editors) (1999). Case Studies in Consumer Behavior. Wiley and Sons Inc.
Hale N. Tongren (1993). Cases in Consumer Behavior. New Jersey: Prentice Hall.
John Mowen and Michael S. Minor (2001). Consumer Behavior: A Framework. Upper Saddle River, New Jersey.
Martha McEnally (2002). Cases in Consumer Behavior. Volumes I & II New Jersey: Prentice Hall.
Michael R. Solomon (2011). Consumer Behavior: Buying, Having, and Being. Ninth Edition. New Jersey: Prentice Hall
Wayne D. Hoyer and Deborah J. MacInnis (2007). Consumer Behavior. Boston: Houghton Mifflin Co.

Planned Learning Activities and Teaching Methods

Lectures and case studies

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	MTE	MIDTERM EXAM
2	FIN	FINAL EXAM
3	FCGR	FINAL COURSE GRADE	MTE0.40+FIN 0.60
4	RST	RESIT
5	FCG	FINAL COURSE GRADE	MTE0.40+RST 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Lectures	12	3	36
Preparations before/after weekly lectures	12	4	48
Preparation for midterm exam	1	6	6
Preparation for final exam	1	6	6
Midterm	1	2	2
Final	1	2	2
TOTAL WORKLOAD (hours)			100

Contribution of Learning Outcomes to Programme Outcomes

PO/LO	PO.3	PO.4
LO.1		5
LO.2	5
LO.3	5
LO.4	5
LO.5		5
LO.6		5

COURSE UNIT TITLE

DEGREE PROGRAMMES

Description of Individual Course Units

Offered By

Level of Course Unit

Course Coordinator

Offered to

Course Objective

Learning Outcomes of the Course Unit

Mode of Delivery

Prerequisites and Co-requisites

Recomended Optional Programme Components

Course Contents

Recomended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods

Further Notes About Assessment Methods

Assessment Criteria

Language of Instruction

Course Policies and Rules

Contact Details for the Lecturer(s)

Office Hours

Work Placement(s)

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes

CONTACT INFORMATION