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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS SEC 3017 STRATEGIC MANAGEMENT ELECTIVE 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR OSMAN AVŞAR KURGUN

Offered to

Tourism Management

Course Objective

To make students learn detailed information about strategic management which has become a necessary for tourism organizations to compete in a highly competitive environment

Learning Outcomes of the Course Unit

1   To be able to learn about the terms of strategy and strategic management 2   To be able to learn about strategy development process and strategic analyse 3   To be able to gain competence about making external environment and organization analyses 4   To be able to learn informaton about the applications of strategies 5   To be able to learn about the evaluation and control of the strategic results

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction and Course Description 2 General information about strategy, strategic management and strategic planning 3 The conceptual framework about strategy and strategic management 4 The historical process and functions of strategic management 5 Strategy development process and strategic analyse (aims, the priorites and values of management) 6 Strategy development process and strategic analyse (external environment analyse) 7 Mid-term exam 8 Mid-term exam 9 Strategy development process and strategic analyse (organization analyse) 10 General and specific position strategies 11 Strategy application: Strategy and organizational structure 12 Strategy application: Strategy and organizational culture 13 Strategy application: Strategy and leadership type 14 The assessment of strategical results 15 Final exam 16 Final exam

Recomended or Required Reading

Main Reference: John A. Pearce II and Richard B. Robinson, Strategic Management, New York, McGraw-Hill. Other References: Ömer Dinçer, Stratejik Yönetim ve Işletme Politikası,Istanbul, Beta Basım yayım Dağıtım A.Ş Erol Eren, Stratejik Yönetim ve Işletme Politikası,Istanbul, Beta Basım yayım Dağıtım A.Ş., . Hayri Ülgen and S. Kadri Mirze, Işletmelerde Stratejik Yönetim, Istanbul, Literatür Yayıncılık.

Planned Learning Activities and Teaching Methods

Lectures and case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCGR FINAL COURSE GRADE MTE*0.40+FIN * 0.60 4 RST RESIT 5 FCG FINAL COURSE GRADE MTE*0.40+RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparations before/after weekly lectures 12 3 36 Preparation for midterm exam 1 12 12 Preparation for final exam 1 12 12 Preparing assignments 2 12 24 Midterm 1 2 2 Final 1 2 2 TOTAL WORKLOAD (hours) 124

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 LO.1 5 LO.2 5 5 5 LO.3 5 5 5 LO.4 5 5 5 5 LO.5 5 5