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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS SEC 3023 YIELD MANAGEMENT ELECTIVE 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR HÜLYA KURGUN

Offered to

Tourism Management

Course Objective

To provide the students with competences on setting up and operating the yield management systems at hotel businesses by teaching the basic concepts in yield management.

Learning Outcomes of the Course Unit

1   Being able to explain the basic concepts of yield management 2   Being able to analyze the models of yield management. 3   Being able to setting up the systems of yield management. 4   Being able to operate the systems of yield management. 5   Being able to follow up the recent developments in yield management.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Concepts of and developments in yield management 2 Yield management models I 3 Yield management models II 4 Initial stage of yield management system 5 The role of management on the establishment of yield management system 6 The role of planning on the establishment of yield management system 7 Mid-term Exam 8 Mid-term Exam 9 Demand and competitors analysis on the establishment of yield management system 10 Market segmentation, low and high demand practices on the establishment of yield management system 11 Monitoring and assessment of the reservation changes on the establishment of yield management system 12 The obstacles originating from consumer on the establishment of yield management system 13 The obstacles originating from organization on the establishment of yield management system 14 Current developments and practices in yield management system 15 Final 16 Final

Recomended or Required Reading

Odalar Bölümü Yönetimi, Hülya Kurgun, Detay Yayınevi, Ankara, 2010, 224 p.

Planned Learning Activities and Teaching Methods

Lecture and case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCGR FINAL COURSE GRADE MTE*0.40+FIN * 0.60 4 RST RESIT 5 FCG FINAL COURSE GRADE MTE*0.40+RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparations before/after weekly lectures 12 3 36 Preparation for midterm exam 1 20 20 Preparation for final exam 1 25 25 Midterm 1 2 2 Final 1 2 2 TOTAL WORKLOAD (hours) 121

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 LO.1 5 LO.2 5 LO.3 5 LO.4 5 5 LO.5 5