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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS TUR 4018 DESTINATION MANAGEMENT COMPULSORY 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR OSMAN AVŞAR KURGUN

Offered to

Tourism Management

Course Objective

Following the basic information provided about destination management and marketing, the course aims handling the issues such as samples and applied studies of international tourism market, stakeholder management on destinations, strategic planning, destination management and marketing organizations and destination management cooperation.

Learning Outcomes of the Course Unit

1   To be able to classify destination products and examine the role of them in destination system. 2   To be able to describe the framework of destination management and marketing and evaluate strategic proposals regarding problems encountered in practice. 3   To be able to analyze tourism resource analysis and provide solutions in tourism planning. 4   To be able to prepare strategic marketing planning for tourism destinations by evaluating contemporary tourism marketing strategies. 5   To be able to identify appropriate marketing strategies and develop competitive strategies suited to visitors demands, needs and expectations.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Tourist Product: Destination 2 Destination Management Organizations 3 Resource Analysis in Tourism Destinations 4 Strategic Planning Management in Tourism Destinations 5 Customers in Tourism destinations: Visitors 6 Marketing Management in Tourism Destinations 7 Mid-term Exam 8 Mid-term Exam 9 Facts of Marketing the Destination 10 Marketing the Destination out of Zone 11 Planning, Cooperation and Communication 12 Marketing the Destination Inside the Zone 13 Control Factors of Marketing Destination: Obedience to Destination, Pleasure 14 Control Factors of Marketing Destination: Quality of Destination 15 Final Exam 16 Final Exam

Recomended or Required Reading

Destination Marketing Organisations by S.Pike, 2004, Elsevier, Oxford. Managing Destination Marketing Organizations by R.C. Ford and W.C. Peeper, 2008, ForPer Publications, Orlando

Planned Learning Activities and Teaching Methods

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCGR FINAL COURSE GRADE MTE*0.40+FIN * 0.60 4 RST RESIT 5 FCG FINAL COURSE GRADE MTE*0.40+RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 4 48 Preparations before/after weekly lectures 12 4 48 Preparation for midterm exam 1 8 8 Preparation for final exam 1 8 8 Preparing assignments 1 4 4 Preparing presentations 1 4 4 Midterm 1 2 2 Final 1 2 2 TOTAL WORKLOAD (hours) 124

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 LO.1 5 LO.2 5 LO.3 5 LO.4 5 LO.5 5