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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS TUR 2013 TOURISM MARKETING COMPULSORY 3 0 0 6

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR OSMAN AVŞAR KURGUN

Offered to

Tourism Management

Course Objective

To teach basic marketing concepts and modern marketing approaches.

Learning Outcomes of the Course Unit

1   To be able to describe basic marketing concepts and understandings 2   To be able to explain historical transformation of marketing science and factors that contribute to that transformation 3   To be able to explain the environmental factors affecting the marketing system and the system components 4   To be able to specify the differences and characteristics of consumer and organizational markets with outlines 5   To be able to learn elements of marketing mix and discuss applications

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 The concept of marketing and identifying the concepts related with marketing, basic marketing process 2 Examination of the historical development of the concept of marketing 3 Macro and micro environmental factors that affect marketing decisions 4 Consumer and industrial buyer/user behaviors 5 Market segmentation 6 Market positioning 7 Mid-Term Exam 8 Mid-Term Exam 9 Product decisions in marketing 10 Brand, after-sales services, warranty 11 Price decisions in marketing 12 Distribution channels and physical distribution 13 Advertising, Public Relations, Personal selling, Sales Promotions 14 Case Study 15 Final Exam 16 Final Exam

Recomended or Required Reading

Main Reference: Kotler, Philip & Armstrong, Gary (2014), Principles of Marketing, Prentice Hall, Inc., New Jersey, 15th Edition. Other References: Tek, Ö. Baybars; Özgül, Engin (2005) Modern Pazarlama Ilkeleri: Uygulamalı Yönetimsel Yaklaşım, Birleşik Matbaacılık Izmir. Korkmaz Sezer et al. (2009) Pazarlama, Kavramlar, Ilkeler, Kararlar, Siyasal Kitabevi, Ankara. Mucuk, Ismet (2009) Pazarlama Ilkeleri, Türkmen Kitabevi, Istanbul.

Planned Learning Activities and Teaching Methods

Lectures and case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCGR FINAL COURSE GRADE MTE*0.40+FIN * 0.60 4 RST RESIT 5 FCG FINAL COURSE GRADE MTE*0.40+RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparations before/after weekly lectures 12 8 96 Preparation for midterm exam 1 10 10 Preparation for final exam 1 10 10 Midterm 1 2 2 Final 1 2 2 TOTAL WORKLOAD (hours) 156

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 LO.1 5 LO.2 5 LO.3 5 5 LO.4 5 5 LO.5 5