COURSE UNIT TITLE

: BUSINESS ADMINISTRATION II

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
UBY 1004 BUSINESS ADMINISTRATION II COMPULSORY 3 0 0 5

Offered By

Seferihisar Fevziye Hepkon School of Applied Sciences

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASISTANT PROFESSOR MUSTAFA ÜNÜVAR

Offered to

Tourism and Hotel Management
Gastronomy And Culinary Arts
International Trade

Course Objective

The aim of the course is defining the general definitons and concepts about fundamental business functions and introducing the fundamental information about fnctions.

Learning Outcomes of the Course Unit

1   Being able to define fundamental concepts about business functions.
2   Being able to list fundamental attributes of business functions.
3   Being able to define methods, models and new approaches about business functions.
4   Being able to distinguish the functions of management, production, marketing and finance.
5   Being able to relate business functions.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Conceptual explanations of management function, management functions: planning, organizing
2 Management functions: directing, coordination and controlling
3 Human resources management
4 Conceptual explanations of production function, definition of production systems and management
5 Process design, facility layout, production planning and control
6 Productivity analysis, quality management and control
7 Midterm exams
8 Midterm exams
9 Conceptual explanations of marketing function, functions of marketing (macro-micro)
10 Marketing management, marketing information system, buying behavior, and market segmentation
11 Product and product planning, pricing, distribution and distribution channels, promotion and sales promotion
12 Conceptual explanations of finance function, fundamental principles and rules
13 Time value of money, simple interest, compound interest, investment decisions, financing decisions
14 Financial analysis and types, financial planning
15 Final
16 Final

Recomended or Required Reading

Muammer Doğan, Işletme Ekonomisi ve Yönetimi, 6. Baskı, Nobel Yayın Dağıtım, 2010
Nurel Üner, Hulusi Demir, Mete Oktav, Oktay Alpugan, Işletme Ekonomisi ve Yönetimi, Beta Basım Yayım Dağıtım, Istanbul

Planned Learning Activities and Teaching Methods

Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method

Assessment Methods

Successful / Unsuccessful

Further Notes About Assessment Methods

None

Assessment Criteria

Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 3 36
Preparation for midterm exam 1 12 12
Preparation for final exam 1 12 12
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 100

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.1555
LO.2555
LO.3555
LO.4555
LO.5555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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