Description of Individual Course Units
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Offered By |
Seferihisar Fevziye Hepkon School of Applied Sciences |
Level of Course Unit |
First Cycle Programmes (Bachelor's Degree) |
Course Coordinator |
ASISTANT PROFESSOR MUSTAFA ÜNÜVAR |
Offered to |
Tourism and Hotel Management |
Course Objective |
The objective of this course is to expand undergraduate students' knowledge of international marketing. The course aims to provide students understanding of business and marketing policies, strategies and their implementations considering domestic and international marketing environments. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Uluslararası Pazarlama Yönetimi, Mehmet Karafakıoğlu |
Planned Learning Activities and Teaching Methods |
Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method |
Assessment Methods |
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Further Notes About Assessment Methods |
None |
Assessment Criteria |
Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams |
Language of Instruction |
English |
Course Policies and Rules |
To be announced. |
Contact Details for the Lecturer(s) |
To be announced. |
Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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