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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS TUR 3007 MARKET AND SEGMENT ANALYSIS IN TOURISM COMPULSORY 3 0 0 5

Offered By

Tourism and Hotel Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASISTANT PROFESSOR ÖZGE ADAN GÖK

Offered to

Tourism and Hotel Management

Course Objective

The aim of this course is to provide ability to examine tourism sector, the structure of the tourism market and to analyze the balance of firms operating in the sector.

Learning Outcomes of the Course Unit

1   1. To define the tourism market characteristics 2   2. To analyse the tourism sector 3   3. Ability to evaluate profit maximization and loss minimization in the company scale 4   4. To interpret changes of demand and supply changes in the tourism market 5   5. To evaluate different types of markets in the tourism sector

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Tourism sector: definition and characteristics 2 Short and long term balance of of the tourism sector 3 Tourism market: Definition and characteristics 4 Tourism supply analysis and methods of analysis 5 Tourism demand: Definition, characteristics 6 Variables affecting demand for tourism 7 Midterm Exam 8 Midterm Exam 9 Tourism demand analysis and methods of analysis 10 Company balance in the tourism market 11 Tourism market: Balance of Monopoly and Duopoly Circumstances 12 Tourism market: Balance of Oligopoly Circumstances 13 Circumstances in Monopolistic Competition 14 Advertising Analysis 15 Final Exam 16 Final Exam

Recomended or Required Reading

Textbook(s)/References/Materials: Alp Timur, Turizmin Sektörel Analizi, 2016 Textbook(s): Supplementary Book(s): Hasan Olalı Ve Alp Timur, Turizm Ekonomisi, Ofset Yayıncılık, 1988

Planned Learning Activities and Teaching Methods

The course is given in theory.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

Assessment Criteria Assessments about theoretical information will be made with the written exam.

Language of Instruction

Turkish

Course Policies and Rules

: It is compulsory to attend 70% of classes.

Contact Details for the Lecturer(s)

0-232-7435988

Office Hours

Tuesday 10:00-17:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 2 28 Preparation for midterm exam 1 15 15 Preparation for final exam 1 20 20 Preparing report 1 15 15 Midterm 1 1 1 Final 1 1,5 2 TOTAL WORKLOAD (hours) 123

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 LO.1 5 LO.2 5 LO.3 5 LO.4 5 LO.5 5