COURSE UNIT TITLE

: PRINCIPLES OF MARKETING II

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
UAT 2022 PRINCIPLES OF MARKETING II COMPULSORY 3 0 0 4

Offered By

International Trade

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASISTANT PROFESSOR MUSTAFA ÜNÜVAR

Offered to

International Trade

Course Objective

The aims of this course are to provide the students processes such as product offering preparation using product, price, place and promotion over marketing concept, communication channel management, services marketing, sales management and integrated marketing management.

Learning Outcomes of the Course Unit

1   To define product line and brand management steps
2   To distinguish basic points about services marketing
3   To comprehend the role of marketing mix in the development of marketing processes
4   To analyze marketing communication methods
5   To distinguish and apply different marketing channel designs

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Product Life Cycle and New Product Development Processes
2 Product Line and Brand Management, Brand Equity
3 Service Design and Marketing
4 Pricing Strategies and Programs
5 Management of Marketing Channels
6 Midterm Exam
7 Midterm Exam
8 Retailing and Wholesaling Logistics Channels
9 Integrated Marketing Communications Management
10 Advertising, Promotion and Public Relations Management
11 Management of Sales Force
12 Direct and On-Line Marketing
13 Management of Total Marketing Effort
14 Latest Trends in Marketing
15 Final Exam
16 Final Exam

Recomended or Required Reading

Mucuk, I. (2008) Pazarlama Ilkeleri, Istanbul: Türkmen Kitabevi
Tek, Ö.B. & Özgül, E. (2007) Modern Pazarlama Ilkeleri, Izmir: DEÜ Yayınevi.
Kotler, P. (2009) Marketing Management, New Jersey: Prentice Hall.
Lovelock, C. & Wirtz, J. (2011) Services Marketing: People, Technology, Strategy, USA: Pearson.

Planned Learning Activities and Teaching Methods

Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 3 36
Preparation for midterm exam 1 12 12
Preparation for final exam 1 12 12
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 100

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.1555
LO.2555
LO.3555
LO.4555
LO.5555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

HOME / ABOUT US / DEGREE PROGRAMMES / GENERAL INFORMATION FOR STUDENTS / INTERNATIONAL RELATIONS