Description of Individual Course Units
|
Offered By |
Gastronomy And Culinary Arts |
Level of Course Unit |
First Cycle Programmes (Bachelor's Degree) |
Course Coordinator |
ASSOCIATE PROFESSOR YILMAZ AKGÜNDÜZ |
Offered to |
Gastronomy And Culinary Arts |
Course Objective |
The course is about the processes involved when people select, purchase, use, and dispose of goods, services, ideas and experiences in food and beverage sector. This course examines the strategic implications of the internal, external and decision-making factors that impact consumer purchasing patterns with emphasis on managerial applications. |
Learning Outcomes of the Course Unit |
||||||||||
|
Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
|||||||||||||||||||||||||||||||||||||||||||||||||||
|
Recomended or Required Reading |
Şirvan Şen Demir, Metin Kozak, Tüketici Davranışları, Detay Yayıncılık, Ankara, 2013 |
Planned Learning Activities and Teaching Methods |
Lecture by instructor, class discussion conducted by instructor, problem solving or case studies, question and answer teaching method |
Assessment Methods |
||||||||||||||||||||||||
|
Further Notes About Assessment Methods |
None |
Assessment Criteria |
Skill in analysis, synthesis and critical thinking; skill in problem solving; skill in application via midterm and final exams |
Language of Instruction |
Turkish |
Course Policies and Rules |
To be announced. |
Contact Details for the Lecturer(s) |
To be announced. |
Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
||||||||||||||||||||||||||||||||||||
|
Contribution of Learning Outcomes to Programme Outcomes |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|