COURSE UNIT TITLE

Offered By

Economics

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR EVRIM TURGUTLU

Offered to

Economics

Course Objective

The objective of this course is to analyze the growth and evolution of electronic commerce using theoretical models and cases from practice. The course also aims to analyze the basic topics of microeconomics and industrial economics such as monopoly pricing, product differentiation, barriers to entry and externalities in terms of the new economic era of e-commerce.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1. Shapiro, Carl, and Hal R. Varian. Information Rules: A Strategic Guide to the Network Economy. Boston, Mass.: Harvard Business School Press, 1999.
2. Hanson, Ward A. Principles of Internet Marketing. Cincinnati, Ohio: South-Western College Pub., 2000.

Planned Learning Activities and Teaching Methods

Lectures and case studies

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will be able to demonstrate understanding of consumer and firm behavior in e-commerce markets.
2. The learner will be able to analyze the impact of grwoth of e-commerce on pricing decisions of the firms.
3. The learner will be able to distinguish the welfare effect of the e-commerce era from the old economy applications.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes