Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
MRK 2002	MARKETING APPLICATIONS	COMPULSORY	3	0	0	4

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR SUMEYRA DUMAN

Offered to

BUSINESS ADMINISTRATION

Course Objective

This course aims to apply marketing functions, concepts and strategies within the business environment in order to be able to use their marketing knowledge. The objective of this course is to make students demonstrate an understanding of the application of marketing principles in a business environment to be able to comprehend marketing mix strategies.

Learning Outcomes of the Course Unit

1	Apply marketing concepts and strategies of imaginary products or services through oral and/or written presentations.
2	Demonstrate awareness of real marketing applications in national and international environment.
3	Work effectively as part of a team participating and interacting in the group in a productive manner for him/herself and for the group as a whole.
4	Demonstrate high communication skills through presenting a written report.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

MRK 2001 - PRINCIPLES OF MARKETING

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	INTRODUCTION
2	Chapter 10: Pricing : Understanding and Capturing Customer Value
3	Chapter 11: Pricing Strategies: Additional Considerations
4	Quiz 1: Chapters 10 & 11 Chapter 12: Marketing Channels: Delivering Customer Value
5	Chapter 14: Communicating Customer Value: Integrated Marketing Communications Strategy
6	Chapter 15: Advertising and Public Relations In-class assignment on Chapters 12, 14, 15
7	Chapter 16: Personal Selling and Sales Promotion Chapter 17: Direct and Online Marketing
8	Quiz 2: Chapters 16 & 17 Presentation of The Term Projects
9	FIELD TRIP
10	Presentation of The Term Projects
11	Presentation of The Term Projects
12	Presentation of The Term Projects

Recomended or Required Reading

Kotler, Philip & Armstrong, Gary (2014), Principles of Marketing, Prentice Hall, Inc., New Jersey, 15th Edition

Planned Learning Activities and Teaching Methods

1. Lectures
2. Quizzes
3. Assignment
4. Group Work
5. Presentations

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	MT	Midterm
2	QZ	Quiz
3	ASS	Assignment
4	TP	TermProject
5	BNS	BNS	MT * 0.40 + QZ * 0.10 + ASS * 0.05 + TP * 0.45

*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

1. Midterm Exam
Students will be assessed on their knowledge of concepts and theories through a midterm exam containing essay and test-type questions.
2. Quizzes (2 X 5 points)
Students will be assessed on their knowledge of concepts and theories through test-type quizzes done throughout the semester
3. Assignments (1 X 5 points)
Students will be assessed on their ability to apply theory in practice through in-class discussions, case study and assignments.
4. Term Project
Groups will prepare an imaginary product and develop marketing strategies for the product. They will prepare a written report and make an oral presentation

Assessment Criteria

1. Late submissions of reports will not be graded
2. No excuses for assignments, discussions and projects will be accepted.

Language of Instruction

English

Course Policies and Rules

1. Students will attend 70% of the course.
2. Students are expected to participate actively in class discussions.
3. Students are expected to attend to classes on time.
4. Students must obey the time limits of their presentation.

Contact Details for the Lecturer(s)

Assist. Prof. Sumeyra Duman Kurt
Office: 131/B, e-mail: sumeyra.kurt@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)