COURSE UNIT TITLE

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR BURCU ILTER

Offered to

BUSINESS ADMINISTRATION

Course Objective

This course aims to provide students an understanding of applying marketing strategies in real world situations. It is aimed to make students become aware about the competitive and industry analysis through a marketing perspective.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

MRK 2001 - PRINCIPLES OF MARKETING

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1. Kotler, P. and K. L., Keller, (2006), Marketing Management, New Jersey: Prentice Hall.
2. Kotler, Philip and Armstrong, Gary (2010), Principles of Marketing, New Jersey: Prentice Hall, Inc., 13th Edition.
3. Guiltinan, Joseph P., Paul, G.W. and Madden, T.J. (1997), Marketing Management: Strategies and Programs, New York: McGraw Hill, Inc.

Planned Learning Activities and Teaching Methods

1. Lecture
2. Discussion
3. Group Work
4. Presentations
5. Field Study

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. Late submissions of reports will not be graded
2. No excuses for the assignments, case studies and projects will be accepted

Language of Instruction

English

Course Policies and Rules

1. Students will attend 70% of the course.
2. Students are expected to participate actively in class discussions.
3. Students are expected to attend to classes on time.
4. Students must obey the time limits of their presentation.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes