COURSE UNIT TITLE

: ENTREPRENEURSHIP AND BUSINESS PLANNING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MNO 4235 ENTREPRENEURSHIP AND BUSINESS PLANNING ELECTIVE 3 0 0 5

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR ÖMÜR NECZAN ÖZMEN

Offered to

BUSINESS ADMINISTRATION

Course Objective

The aim of the course is to provide students a deeper understanding of entrepreneurship, the requirements of starting a business, the needs for developing a business plan and the analysis of the current environment. The course enables students to develop their abilities and skills to create, start and operate a new business. It provides comprehensive coverage of critical business issues and real world examples. Organized as part of the Entrepreneurship Support Programme and implemented under the KOSGEB Support Program Regulation, this course is equivalent to the Applied Entrepreneurship Education. Students who successfully complete the course shall be awarded a certificate of attendance for Applied Entrepreneurship Education. With this document, support will be provided to students from KOSGEB for jobs they planned to establish. Certificate of Participation and KOSGEB support will be given only to students of Turkish nationality.

Learning Outcomes of the Course Unit

1   Demonstrate understanding of setting up a business in a complex environment.
2   Demonstrate the ability to comprehend the opportunities and risks of starting a business.
3   Evaluate the ability to conceive the relationship among the departments such as production, accounting, finance, marketing and human resource management to run a business.
4   Develop and implement a business plan for the possible entrepreneurship.
5   Appraise an understanding of the need to set specific, measurable, applicable, reliable and time-bounded objectives regarding the business plan.
6   Demonstrate understanding of how to make forecast and analyze environmental metrics in order to make the venture grow.
7   Develop oral/written communication skills; articulate and defend his/her position.
8   Develop and enhance the essential interpersonal skills to be an effective team member

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

MNO 1001 - PRINCIPLES OF BUSINESS ADMINISTRATION

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Entrepreneurship an the nature of entrepreneurs
2 Developing creativity and understanding innovation
3 Business ideas, business plan concepts and elements
4 Market research and marketing planning
5 Business plan workshop Marketing Plan
6 Production planning
7 Business plan workshop Production Plan
8 Human resources planning and management
9 Business plan workshop Human Resources and Management Plan
10 Financial planning
11 Business plan workshop Financial Plan
12 Writing of business plans, presentations and evaluation

Recomended or Required Reading

Kuratko, D. F. & Hodgetts, R. (2006). Entrepreneurship: Theory, Process, and Practice.Cengage Learning.
Zacharakis, A., Spinelli, S., & Timmons, J. (2011). Business Plans that Work: A Guide for Small Business 2/E. McGrawHill.
Timmons, J. & Spinelli, S. (2008). New Venture Creation: Entreprenurship for the 21st Century. McGrawHill.

Planned Learning Activities and Teaching Methods

1. Class discussion
2. Workshops

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 AS1 1.Assignment
2 AS2 2.Assignment
3 AS3 3.Assignment
4 AS4 4.Assignment
5 PRS Presentation
6 BNS BNS AS1 * 0.20 + AS2 * 0.20 + AS3 * 0.20 + AS4 * 0.20 + PRS * 0.20


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will describe the contents of a typical business plan.
2. The learner will prepare effective strategic and implementation plans.
3. The learner will forecast more effectively
4. The learner will manage process and timescales of planning
5. The learner will generate and screen options to meet the challenges and opportunities.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70% of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.

Contact Details for the Lecturer(s)

omur.ozmen@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 7 3 21
Tutorials 5 3 15
Preparations before/after weekly lectures 10 3 30
Preparing assignments 4 12 48
Preparing presentations 1 5 5
TOTAL WORKLOAD (hours) 119

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.12545
LO.22545
LO.3253245
LO.425445
LO.5252445
LO.6252445
LO.7555
LO.8544

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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