COURSE UNIT TITLE

: PRODUCT AND SERVICES QUALITY MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
PRD 4111 PRODUCT AND SERVICES QUALITY MANAGEMENT ELECTIVE 3 0 0 5

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSISTANT PROFESSOR BANU DEMIREL

Offered to

International Business and Trade
BUSINESS ADMINISTRATION

Course Objective

It is aimed to provide students a thorough understanding of the strategic importance of quality management and how quality management techniques can be used to provide a competitive advantage in the marketplace.

Learning Outcomes of the Course Unit

1   Demonstrate an understanding of the importance of quality to sustain competitiveness in the markets.
2   Use quality tools in order to acquire quality in products and services.
3   Use QFD to capture voice of the customer and to produce and design products and services according to customer needs.
4   Improve oral and written communication skills through group work, class discussions and presentations.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

PRD 2001 - INTR.TO PRODUCTION AND OPERATIONS MANAGEMENT

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction
2 Different Perspectives on Quality & Quality Theory
3 International Quality Awards and Quality Standards
4 Tools of Quality
5 Tools of Quality
6 Tools of Quality
7 Guest Speaker
8 Quality Function Deployment Workshop
9 Quality Function Deployment Workshop
10 Quality Function Deployment Workshop
11 Quality Function Deployment Workshop
12 Term Project Presentations
13 Term Project Presentationst

Recomended or Required Reading

Foster, S.T. (2013). Managing Quality An Integrative Approach, Prentice-Hall, Inc. Upper Saddle River, New Jersey

Planned Learning Activities and Teaching Methods

1. Lecture
2. Group Work
3. Presentations
4. Class Discussions
5. Term Project

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 TP TermProject
3 PRS Presentation
4 BNS BNS MT * 0.30 +TP * 0.40 + PRS * 0.30


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Topic Presentation
Students will form groups for the presentation of different quality awards, quality standards and tools. No report is required. BUT all groups should submit their presentation handouts(printout) to the instructor. Time allowed for presentations is 30 minutes and each student should make a presentation.

Term Project
Students will make a real application of Modern Quality Function Deployment and present their work at the end of the term. The printed slides of the presentation and the project report (all QFD workshop content should be covered in both report and the presentations) should be handed in at the presentation day. Late submissions will NOT be accepted.

Language of Instruction

English

Course Policies and Rules

1. Students should attend 70% of the course.
2. Late submissions will not be accepted.

Contact Details for the Lecturer(s)

banu.atrek@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 10 3 30
Preparations before/after weekly lectures 10 2 20
Preparing Term project 1 30 30
Preparing topic presentation 1 20 20
Mid Term 1 13 13
TOTAL WORKLOAD (hours) 113

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.1253
LO.25
LO.35
LO.4444

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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