Description of Individual Course Units
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Offered By |
BUSINESS ADMINISTRATION |
Level of Course Unit |
First Cycle Programmes (Bachelor's Degree) |
Course Coordinator |
ASSISTANT PROFESSOR SUMEYRA DUMAN |
Offered to |
International Business and Trade |
Course Objective |
This course aims to understand trends that may shape the future of digital marketing. This course will provide an opportunity to develop knowledge as to how to apply digital media such as the web, email, mobile and interactive TV in order to effectively market a firm's products and services and explore the realities and implications of e-business from a marketer's perspective. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
MRK 2001 - PRINCIPLES OF MARKETING |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Chaffey, D. & Ellis-Chadwick, F. (2016), Digital Marketing: Strategy, Implementation and Practice, Prentice Hall: Italy, 6th Edition. |
Planned Learning Activities and Teaching Methods |
1. Lecture |
Assessment Methods |
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*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable. |
Further Notes About Assessment Methods |
1.Assignments (5 * 10) |
Assessment Criteria |
1) Late submissions of reports will not be graded. |
Language of Instruction |
English |
Course Policies and Rules |
1. Students will attend 70% of the course. |
Contact Details for the Lecturer(s) |
Asst. Prof. Sumeyra Duman |
Office Hours |
To be announced later |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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