COURSE UNIT TITLE

: CURRENT TOPICS IN MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MRK 4244 CURRENT TOPICS IN MARKETING ELECTIVE 3 0 0 5

Offered By

BUSINESS ADMINISTRATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR BURCU ILTER

Offered to

BUSINESS ADMINISTRATION

Course Objective

The objective of this course is to foster a basic frame of recent developments in marketing and business environment. The course aims to provide students understanding of marketing policies and strategies and, its implementations considering domestic and international business environments.

Learning Outcomes of the Course Unit

1   Examine the marketing problems of business environment and how they affect the various issues in this area in order to be able to interpret opportunities and threats
2   Appreciate the systematic scientific analysis as well as the creative art and judgment involved in marketing management through group projects
3   Improve oral and written communication skills through class discussions and presentations
4   Work effectively as part of a team participating and interacting in the group in a productive manner for him/herself and for the group as a whole. skills through class discussions and presentations.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

MRK 2001 - PRINCIPLES OF MARKETING

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction
2 Experiential marketing
3 Brand love vs. Brand hate
4 Sustainability marketing
5 Social marketing Societal marketing
6 Sharing economy Collaborative consumption
7 Neuromarketing and applications
8 Group project presentation
9 Group project presentation
10 Group project presentation
11 Group project presentation
12 Group project presentation

Recomended or Required Reading

Various related textbooks

Planned Learning Activities and Teaching Methods

1. Participation to Discussions
2. Final Exam
3. Term Project

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 CAS CASE STUDY
2 ASG ASSIGNMENT
3 FN Final
4 BNS BNS CAS * 0.30 + ASG * 0.40 + FN * 0.30
5 BUT Bütünleme Notu
6 BBN Bütünleme Sonu Başarı Notu CAS * 0.30 + ASG * 0.40 + BUT * 0.30


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will interpret the current trends in marketing in final exam.
2. The learner will address one of the current trends in marketing in term project.
3. Late submissions of reports will not be graded.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.
5. Students are expected to prepare ahead of time for class.
6. Students are expected to follow appropriate business etiquette regarding cell phones

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparing assignments 1 45 45
Preparing presentations 1 10 10
Preparation for final exam 1 20 20
Final 1 2 2
TOTAL WORKLOAD (hours) 113

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.15544
LO.254
LO.355
LO.4555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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