COURSE UNIT TITLE

: STRATEGIC MANAGEMENT IN GLOBAL COMPETITION

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
IŞL 6022 STRATEGIC MANAGEMENT IN GLOBAL COMPETITION ELECTIVE 3 0 0 6

Offered By

Business Administration

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

Offered to

Business Administration

Course Objective

Strategic management is a necessity for the companies to keep their operations effective in a more intensive competitive environment accompanied by globalization. Since globalization carried competition into a world wide dimension, it is important to have adequate knowledge about strategic management for the company managers / management candidates. In this context, the purpose of that course is to provide the necessary information about strategic management which is one of the core instruments for the companies to form and maintain their strategic structures.

Learning Outcomes of the Course Unit

1   Having knowledge about theoritical framework, dimensions and the factors that affect globalization and globalization process.
2   Digesting what global strategies are.
3   Having knowledge about the theoritical framework of strategic management.
4   Gaining knowledge and skill to understand strategy development process and to do strategic analysis (defining goals, targets and objectives; external and internal analysis).
5   Having knowledge about applying strategies.
6   Learning how to evaulate and control strategic outcomes.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 General information about strategy, stragetic management and globalization
2 Theoritical framework of strategy and strategic management
3 Historical advancement, process and elements of strategic management
4 Strategy development process 1 (Setting goals, targets and objectives; management priorites and values)
5 Strategy development process 2 (External analysis)
6 Strategy development process 3 (Internal analysis) FUTZ Analysis
7 General and specific strategies for competitive advantage
8 Theoritical framework and dimensions of globalization and the elements which are effective in the globalization process
9 Global competition strategies
10 Applying strategies: Strategy and organizational structure
11 Applying strategies: Strategy and organizational culture
12 Applying strategies: Strategy and leadership
13 Evaluation of strategic outcomes and control
14 Conclusion and evaluation

Recomended or Required Reading

Main reference: Ömer Dinçer, Stratejik Yönetim ve Işletme Politikası,Istanbul, Beta Basım
yayım Dağıtım A.Ş.,
Yardımcı kaynaklar:
*Erol Eren, Stratejik Yönetim ve Işletme Politikası,Istanbul, Beta Basım yayım Dağıtım
A.Ş., .
*Hayri Ülgen ve S. Kadri Mirze, Işletmelerde Stratejik Yönetim, Istanbul, Literatür
yayıncılık.
*Oya Aytemiz Seymen ve Tamer Bolat (edit.)Küreselleşme ve Çok Uluslu Işletmecilik,
Nobel Yayın, Dağıtım, 2005.

Planned Learning Activities and Teaching Methods

Activities are placed in assessment methods.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Students are evaluated by the aggregate performance shown in midterms, final exams, assignments and presentations during the semester.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

gulay.budak@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 3 42
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Preparing assignments 1 20 20
Preparing presentations 1 20 20
Final 1 5 5
Midterm 1 5 5
TOTAL WORKLOAD (hours) 154

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6
LO.11
LO.21
LO.31
LO.41
LO.51
LO.61

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

HOME / ABOUT US / DEGREE PROGRAMMES / GENERAL INFORMATION FOR STUDENTS / INTERNATIONAL RELATIONS