COURSE UNIT TITLE

: INTERNATIONAL MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
IUI 7017 INTERNATIONAL MARKETING COMPULSORY 3 0 0 8

Offered By

International Business Administration Non-thesis

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

Offered to

International Business Administration Non-thesis

Course Objective

It was aimed to understand the importance of environmental factors and create international marketing strategies for businesses to be successful in marketing activities at cross-border applications

Learning Outcomes of the Course Unit

1   To be able to understand the concepts associated with international marketing
2   To be able to design the marketing strategy and the elements of marketing mix
3   To be able to analyze and interpret the international marketing strategy and implementation
4   To be able to evaluate the effectiveness of the marketing activities of the international businesses
5   To be able to gain cognitive experience related with applications on international marketing activities

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction and Course Description
2 International trade theory
3 The concept and elements of international marketing
4 World economy and economic indicators and international organizations
5 General characteristics global economies
6 Economical environment
7 Economical environment
8 Cultural environment
9 Cultural environment
10 Political environment
11 Legal environment
12 International marketing research
13 Planning, organization and control of international marketing
14 Conclusion and Evaluation

Recomended or Required Reading

International Marketing, Vern Terpstra and Ravi Sarathy, Dryden Pres Series
Global Marketing, Warren J. Keegan and Mark S. Gren, Prentice Hall Education
Uluslararası Pazarlama Stratejisi, Frank Bradley, Çeviren: Içlem Er, Bilim Teknik
Yayınevi
Stratejik Küresel Pazarlama, Elif Yayınevi, Editörler: Necdet Timur, Alparslan Özmen

Planned Learning Activities and Teaching Methods

The course will be proccessed heavily with interactive method and discussion method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FCG FINAL COURSE GRADE
3 FCGR FINAL COURSE GRADE MTE * 0.40 + FCG* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST* 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

All of the learning outcomes are being measured at the interactive discussion process
in the courses

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

gunal.once@deu.edu.tr

Office Hours

Will be announced at the beginning of semester

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparation for midterm exam 1 30 30
Preparation for final exam 1 30 30
Preparing presentations 1 30 30
Preparations before/after weekly lectures 14 5 70
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 206

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11
LO.11
LO.21
LO.31
LO.41
LO.51

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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