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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS IPL 7029 INTERNATIONAL MARKETING COMPULSORY 3 0 0 4

Offered By

Marketing Management Non-thesis

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR SEMRA AYTUĞ

Offered to

Marketing Management Non-thesis

Course Objective

Aims to recognize the importance of environmental factors for businesses marketing activities in order to be successful in cross-border implementations and set-up international marketing strategies.

Learning Outcomes of the Course Unit

1   Understand the concepts related to international marketing 2   To able to organize the marketing strategies and marketing mix elements of businesses 3   Analysis and interpret implemented international marketing strategies and implementations 4   Valuation of effectiveness of marketing activities of international businesses 5   Gaining cognitive experience related to implementations which are related to international marketing activities

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 The concept of international marketing and introduction to international marketing 2 International marketing environment: Global-economic environment 3 Economic environment: national and territorial characteristic of international marketing 4 Social and cultural environment 5 Political and legal environment 6 Global marketing strategies 7 International marketing research, planning, organizing and controlling of international marketing 8 International product policy 9 International distribution policy 10 International promotion 11 International pricing 12 Marketing of international services 13 Student Presentations 14 Conclusion and Evaluation

Recomended or Required Reading

International Marketing, Vern Terpstra and Ravi Sarathy, Dryden Pres Series Global Marketing, Warren J. Keegan and Mark S. Gren, Prentice Hall Education Uluslararası Pazarlama Stratejisi, Frank Bradley, Çeviren: Içlem Er, Bilim Teknik Yayınevi Stratejik Küresel Pazarlama, Elif Yayınevi, Editörler: Necdet Timur, Alparslan Özmen

Planned Learning Activities and Teaching Methods

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 2 28 Preparation for midterm exam 1 15 15 Preparation for final exam 1 15 15 Final 1 1,5 2 Midterm 1 1,5 2 TOTAL WORKLOAD (hours) 104

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1