Description of Individual Course Units
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Offered By |
Business Administration (English) |
Level of Course Unit |
Second Cycle Programmes (Master's Degree) |
Course Coordinator |
ASSISTANT PROFESSOR SUMEYRA DUMAN |
Offered to |
Business Administration (English) |
Course Objective |
This course aims to provide students an understanding of applying marketing strategies in real world situations. It is aimed to make students become aware about the competitive and industry analysis through a marketing perspective. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Kotler, P. & Keller, K. L. (2016), Marketing Management, Global Edition, 15th Edition, NJ: Pearson. |
Planned Learning Activities and Teaching Methods |
Lecture, project, presentations, midterm exam, final exam. |
Assessment Methods |
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*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable. |
Further Notes About Assessment Methods |
None |
Assessment Criteria |
1. Midterm and final exams will be based on essays which evaluate understanding, synthesis and evaluation of the text book and the lecture material. |
Language of Instruction |
English |
Course Policies and Rules |
1. Attending at least 70 percent of lectures is mandatory. |
Contact Details for the Lecturer(s) |
Assist. Prof. Sumeyra Duman |
Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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