COURSE UNIT TITLE

: ENTREPRENEURSHIP AND BUSINESS PLAN DEVELOPMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MBA 5084 ENTREPRENEURSHIP AND BUSINESS PLAN DEVELOPMENT ELECTIVE 3 0 0 4

Offered By

Business Administration (English)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR ÖMÜR NECZAN ÖZMEN

Offered to

Business Administration (English)

Course Objective

The aim of the course is to provide students a deeper understanding of entrepreneurship, the requirements of starting a business, the needs for developing a business plan and the analysis of the current environment. The course enables students to develop their abilities and skills to create, start and operate a new business. It provides comprehensive coverage of critical business issues and real world examples. Organized as part of the Entrepreneurship Support Programme and implemented under the KOSGEB Support Program Regulation, this course is equivalent to the Applied Entrepreneurship Education.Students who successfully complete the course shall be awarded a certificate of attendance for Applied Entrepreneurship Education. With this document, support will be provided to students from KOSGEB for jobs they planned to establish. Certificate of Participation and KOSGEB support will be given only to students of Turkish nationality.

Learning Outcomes of the Course Unit

1   Demonstrate understanding of setting up a business in a complex environment.
2   Demonstrate the ability to comprehend the opportunities and risks of starting a business.
3   Evaluate the ability to conceive the relationship among the departments such as production, accounting, finance, marketing and human resource management to run a business.
4   Develop and implement a business plan for the possible entrepreneurship.
5   Appraise an understanding of the need to set specific, measurable, applicable, reliable and time-bounded objectives regarding the business plan.
6   Demonstrate understanding of how to make forecast and analyze environmental metrics in order to make the venture grow.
7   Develop oral/written communication skills; articulate and defend his/her position.
8   Develop and enhance the essential interpersonal skills to be an effective team member.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Entrepreneurship and Business Plan, Generating Business Idea
2 Introduction of Entrepreneurial Ideas and Feedback, Entrepreneurial Ecosysystem Culture, Company Culture
3 How to Start a New Business, Entrepreneurship Types
4 Market Research and Marketing Plan
5 Field Study for Marketing Plan
6 Production Planning
7 Innovation, New Product, New Service, New Business Development
8 Midterm
9 Human Resources Planning and Management, Building Human Assests in Entrepreneurial Ventures
10 Field Study for Human Resources Plan
11 Financial Planning, Financing New Ventures
12 Legal Structures & Legal Issues in Entrepreneurship & Innovation
13 E-Business Models and Technological Start
14 Presentations and Evaluation, Workshop

Recomended or Required Reading

1. Kuratko, D. F. & Hodgetts, R. (2006). Entrepreneurship: Theory, Process, and Practice.Cengage Learning.
2.Zacharakis, A., Spinelli, S., & Timmons, J. (2011). Business Plans that Work: A Guide for Small Business 2/E. McGrawHill.
3.Timmons, J. & Spinelli, S. (2008). New Venture Creation: Entreprenurship for the 21st Century. McGrawHill.

Planned Learning Activities and Teaching Methods

Class discussions, Presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will describe the contents of a typical business plan.
2. The learner will prepare effective strategic and implementation plans.
3. The learner will forecast more effectively
4. The learner will manage process and timescales of planning
5. The learner will generate and screen options to meet the challenges and opportunities.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 1 12
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Preparing assignments 1 17 17
Preparing presentations 1 8 8
Field study 4 3 12
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 109

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8
LO.1553155
LO.25542
LO.32
LO.455412
LO.52
LO.642
LO.7
LO.8

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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